Lifecycle Marketing Manager

About the role

Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers.

Responsibilities

• Campaign Execution: Ship campaigns across email, SMS, push, and in-app with a high degree of craft and operational precision — managing briefs, builds, QA, and deployment end-to-end in Braze.
• AI / ownership: Own AI adoption for the lifecycle marketing team — implementing AI workflows across campaign execution and agentic automation to help us experiment, test, and scale faster.
• Segmentation & Personalization: Build and continuously refine a behavioral segmentation framework tied to lifecycle stage, order cadence, churn risk, and engagement signals — turning data into messaging that feels personal and converts.
• Testing & Optimization: Run a disciplined test-and-learn roadmap — A/B and multivariate across subject lines, offers, send timing, cadence, and journey logic — with stat sig as a non-negotiable bar and a bias toward compounding learnings over one-off wins.
• Cross-functional Collaboration: Partner closely with data, product, portfolio, and brand to align on subscriber experience, pull behavioral insights, and coordinate on anything that touches the active base.
• Reporting & Analytics: Own your numbers — track churn rate, order frequency, campaign performance, and LTV cohorts weekly, bring clear deltas to CRM reviews, and proactively flag what's working and what needs to change.

Qualifications

• 3-5+ years of email marketing experience for D2C brands, particularly in subscription-based businesses or marketplace businesses.
• Experience using email marketing platforms, with a preference for experience with Braze.
• Previous experience working 3-5 years with email, SMS, push notifications, and in-app CRM channels with scaled customer lists.
• The agility and proactiveness to thrive in a fast-paced environment where priorities will shift, and processes may not yet exist.
• Exceptional project management and organizational skills, with meticulous attention to detail.
• Action-oriented, proactive, and high-energy approach to driving change within the organization.

Preferred Requirements

• Deep understanding of subscription-based business models and strategies.
• Previous experience in a senior or lead role within email marketing or CRM.
• Proficiency in additional coding languages or data analytics tools relevant to email marketing.
• Experience using Tableau and MixPanel.
• Entrepreneurial / go-getter growth background.

Benefits

• Health Insurance coverage
• 401k Plan
• We grow, you grow: Stock Options Plan granted on Day 1
• Eligible for a bi-annual performance bonus
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Pay

Compensation All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Pay Range for this position $130,000—$140,000 USD