Lifecycle Marketing Manager

About the role

We are seeking a strategic, data-driven Lifecycle Marketer to architect and execute the end-to-end journey for our enterprise healthcare provider customers. You will be the primary driver of customer value realization, tasked with increasing product adoption, defending retention, and identifying signals for account expansion.

Responsibilities

• Journey Architecture & Optimization: Map and refine the multi-persona customer journey. Identify friction points in the provider experience and deploy high-impact interventions (content, digital touchpoints, or human-led plays) to ensure seamless transitions from implementation to long-term advocacy.
• Expansion & Net Revenue Retention (NRR) Strategy: Partner with Growth and Delivery teams to identify "expansion-ready" accounts. Develop marketing playbooks that surface white-space opportunities and drive incremental value beyond initial collections.
• Multi-Channel Campaign Ownership: Design and launch end-to-end engagement campaigns. Own the creative brief, vendor management, and asset production (Email, ABM, Personalized Gifting, and Executive Experiences) with a relentless focus on conversion and stickiness.
• The "Voice of the Provider": Act as a strategic feedback loop for the organization. Own customer sentiment mechanisms (e.g., NPS, KLAS) and translate that data into actionable insights for the Product and Leadership teams.
• Executive Storytelling: Engage with Delivery team as they develop compelling, data-backed narratives for Quarterly Business Reviews (QBRs), and work to transform these results into data points that can be used by Sales.
• Product Adoption & Change Management: Partner with Product Marketing and Ops to launch new features. Develop the education and communication strategies required to drive deep platform stickiness across complex healthcare workflows.
• Advocacy & Content Pipeline: Proactively identify and cultivate customer champions. Turn successful implementations into a library of high-value assets, including case studies, webinars, and speaking engagements that amplify Candid’s market leadership.
• Data & Measurement: Define and track the North Star metrics for the lifecycle function, including Time-to-Value (TTV), Adoption Rate, and Churn Propensity.

Requirements

• 3-5 years in lifecycle and/or customer marketing within a high growth SaaS or AI Start up
• Ability to navigate complex, multi-stakeholder buying committees
• Experience working with CRM and Marketing Automation tools (e.g., Salesforce, HubSpot) and the ability to leverage BI tools (Tableau, Looker) to segment audiences and measure impact
• You excel in high-growth environments where you must balance high-level strategy with the hands-on execution of new programs
• Exceptional writing and presentation skills, with the ability to influence both technical product leads and executive-level customers