Lifecycle Marketing Manager

About the role

We are seeking a motivated and experienced Lifecycle Marketing Manager to drive engagement, conversion, and revenue growth across the user journey. This individual contributor role is critical in optimizing the customer experience funnel, improving retention, and delivering personalized lifecycle communications at scale.

Qualifications

• Lifecycle Marketing Experience: 3–5 years of experience in lifecycle marketing, CRM, or retention marketing, preferably within a high-growth environment.
• Braze Marketing Automation Expertise: Advanced experience with Braze and strong technical knowledge of email marketing and customer journey orchestration.
• Analytical & Data Fluency: Strong analytical skills with experience using tools such as Google Sheets, Looker, or similar reporting platforms.
• Cross-Functional Collaboration: Demonstrated success partnering with Product, Engineering, Professional Services, and other cross-functional stakeholders.
• Fintech Experience: Experience in financial services or fintech preferred.
• Results-Driven Mindset: Proven track record of developing lifecycle marketing strategies that drive measurable engagement, retention, and revenue growth.
• Project Management & Communication: Excellent organizational, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• AI Innovation: Aptitude and interest in leveraging AI tools and platforms to improve marketing execution, personalization, operational efficiency, and campaign performance. Comfortable experimenting with emerging AI technologies to scale lifecycle marketing programs and workflows.

Compensation

The salary range for this role is $105-115k.

Benefits

• Market-leading medical, dental, and vision insurance
• Stock options
• Free Premium-Tier Origin Financial Wellness subscription
• Monthly home-office stipend
• 401k (TransAmerica)
• 12-weeks paid parental leave for birthing and non-birthing parents
• Flexible time off + sick and safe time
• 11 paid company holidays
• Branch@Branch Same Day Pay Option

Working at Branch

A remote-first company with employees located throughout the U.S., Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together. Learn more about what we do in this video!

About us

Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We’re committed to building and delivering more inclusive, transparent, and frictionless financial products. Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter—and they can directly impact our products, company, and culture. We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.