Lifecycle Growth Consultant

About the role

This role is designed for a senior lifecycle growth expert who can build scalable customer journey strategies across a portfolio of direct-to-consumer businesses. You will own the systems, experimentation, and revenue impact behind email, SMS, retention, and customer reactivation initiatives. The position combines strategic thinking with hands-on execution, requiring someone who can diagnose challenges, design solutions, and deliver measurable growth. You will work closely with growth leaders, operators, creative teams, engineers, and analytics specialists in a fast-moving environment. This opportunity offers significant autonomy to create lifecycle engines, improve customer value, and establish repeatable growth frameworks. The ideal candidate thrives in ambiguity, moves quickly, and uses data, technology, and AI tools to maximize business outcomes. You will play a key role in shaping growth strategies that can scale across multiple companies and markets.

Accountabilities

The Lifecycle Growth Consultant will own the strategy, execution, and optimization of lifecycle growth initiatives, acting as a senior operator responsible for improving retention, customer engagement, and revenue performance across assigned businesses. Key responsibilities include:

• Audit existing lifecycle programs, customer journeys, CRM structures, and performance metrics to identify high-impact growth opportunities.
• Develop and execute lifecycle strategies connected directly to revenue growth, retention improvement, repeat purchases, and customer lifetime value.
• Design advanced email and SMS campaigns, automated journeys, segmentation strategies, and experimentation frameworks beyond standard marketing flows.
• Improve deliverability performance through domain warming, list hygiene, sender reputation management, compliance practices, and technical troubleshooting.
• Build customer segmentation models based on purchasing behavior, lifecycle stages, engagement patterns, product usage, and predicted customer value.
• Establish testing programs across messaging, offers, timing, frequency, creative approaches, and customer journeys to continuously improve performance.
• Leverage platforms such as Shopify, Klaviyo, and related tools to connect customer insights with lifecycle execution.
• Collaborate with growth, creative, engineering, analytics, and operational teams to launch improvements quickly and effectively.
• Use AI tools to accelerate research, analysis, personalization, documentation, quality assurance, and experimentation workflows.
• Translate performance data into actionable recommendations and create reusable playbooks, templates, and automation systems.

Requirements

The ideal candidate is an experienced lifecycle growth professional with a strong understanding of DTC businesses, customer retention strategies, and revenue-focused marketing operations. Required qualifications include:

• 5+ years of experience in lifecycle marketing, retention, CRM, email marketing, or SMS marketing roles.
• Deep experience working with direct-to-consumer and e-commerce brands.
• Advanced hands-on expertise with Klaviyo, Shopify, and lifecycle marketing platforms.
• Proven success improving lifecycle revenue, repeat purchase rates, customer retention, or lifetime customer value.
• Strong technical knowledge of email deliverability, domain warming, sender reputation, consent management, and compliance requirements.
• Experience designing sophisticated customer segmentation strategies and automated lifecycle journeys.
• Strong analytical skills with the ability to connect lifecycle performance metrics to business outcomes.
• Experience creating structured experimentation programs and using insights to guide strategic decisions.
• Excellent writing skills, creative judgment, and the ability to develop compelling customer-focused messaging.
• Ability to operate independently in a remote, high-accountability environment with a strong bias toward action.
• Comfortable using AI tools and modern growth technologies to improve productivity, decision-making, and execution quality.
• Strong communication skills with the ability to provide clear updates, recommendations, and strategic guidance.

Benefits

• Competitive compensation ranging from $130-$150 per hour, based on experience and expertise.
• Flexible freelance engagement with approximately 15-20 hours per week initially, with potential growth based on performance and business needs.
• Fully remote work environment with collaboration across distributed teams.
• Opportunity to work on high-impact growth initiatives across multiple DTC businesses.
• Direct access to senior leadership and the ability to influence strategic decisions.
• High level of autonomy to design, test, and implement lifecycle growth systems.
• Potential opportunity to expand responsibilities, increase engagement scope, and take on a larger strategic role as the portfolio grows.
• Contractor flexibility with ownership over workflows, tools, and execution approach.
• Access to a collaborative environment combining growth, engineering, analytics, creative, and operational expertise.
• Potential long-term compensation opportunities including performance-based incentives depending on engagement structure.