Lifecycle Growth Manager

About the role

As a Lifecycle Growth Manager, you will own and optimise end-to-end lifecycle experiences that accelerate onboarding, increase activation and drive revenue expansion. This is a high-impact individual contributor role that blends analytical rigour, growth experimentation and AI-native execution.

Responsibilities

• Own the full customer lifecycle strategy across email, in-app, and other engagement channels, from trial through renewal and expansion.
• Design and launch signal-based, triggered campaigns.
• Build and own a dedicated retention and churn-prevention strategy.
• Partner closely with Product, CS and Education/Enablement teams.
• Work hand-in-hand with Marketing Operations to build the technical infrastructure.
• Bring a strategic, product-marketing mindset to every decision.

Requirements

• 5+ years in lifecycle marketing, customer marketing, or CRM/email marketing, with direct ownership of retention or expansion outcomes.
• Experience across both self-serve/product-led and sales-assisted customer motions.
• Hands-on experience with a lifecycle/CRM platform (e.g., Customer.io, Braze, Iterable) and comfort working with product usage data to inform campaigns.
• Strong instincts for making your impact clear and visible to the teams you work with, even when that impact isn't easy to measure.
• Comfort operating with ambiguity and driving alignment across multiple stakeholders.
• A bias toward auditing and improving what exists.

Nice to have

• Experience supporting both self-serve and sales-assisted lifecycle paths.
• Background in ecommerce, especially with tools like Shopify, Klaviyo or Recharge.
• Exposure to monetisation levers such as usage-based pricing, expansion triggers or plan migrations.

Our stack

Outreaches and Initiatives: Candu, Customer.io, Guideflow, PromptLayer

CRM: Vitally and Hubspot

Data Activation: Hightouch, Segment, Zapier, Cargo

Data Transformation: dbt

AI at Gorgias

At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D budget to explore new ones.

The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions.

We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better.

Benefits

• Learning budget

Pay

C$142,130–C$157,092