Growth Campaign Manager, Lifecycle

About the role

Our partner is looking for a Growth Campaign Manager, Lifecycle based in United States. This role translates lifecycle marketing strategy into coordinated, measurable member acquisition and engagement campaigns. You will build, launch, test, and optimize multi-channel campaigns across email, SMS, and direct mail. The position combines hands-on campaign execution with project management and selected cross-channel Growth initiatives. You will work closely with Marketing Operations, Data, Content, Design, Product, and other Growth teams. A strong focus on campaign analytics will help you identify optimization opportunities across conversion and engagement funnels. You will also introduce AI-assisted workflows that improve campaign planning, execution, reporting, and cross-functional coordination. This is a remote, individual-contributor opportunity in a data-driven environment where experimentation and measurable impact are highly valued.

Responsibilities

• Build, test, deploy, and maintain multi-channel member acquisition and engagement campaigns across email, SMS, and direct mail using customer engagement platforms.
• Create standard and moderately complex campaigns and automated journeys using established templates and governance frameworks.
• Manage audience segmentation, trigger logic, eligibility rules, personalization, dynamic content, and A/B testing.
• Monitor daily campaign health and analyze engagement, conversion, activation, incremental lift, and campaign efficiency metrics.
• Identify actionable opportunities to improve campaign performance, segmentation, personalization, automation, and conversion outcomes.
• Own campaign orchestration from initial intake through retrospective, including campaign briefs, workback plans, asset coordination, approvals, dependencies, and stakeholder communications.
• Build and maintain repeatable AI-assisted