Lifecycle Growth & Analytics Manager

About the role

The Lifecycle Growth & Analytics Manager will work across Fireclay’s homeowner, designer, trade, and commercial customer journeys. They will use data, experimentation, and AI to identify friction, build smarter lifecycle programs, and lead initiatives that improve conversion, retention, and long-term customer value.

This role reports to the Senior Manager, Integrated Marketing, can be local to Aromas, CA or remote, and is full-time.

Compensation

$90K–$110K plus bonus and equity, depending on experience.

Meet the Hiring Manager

Samantha Grow joined Fireclay this year to lead brand and performance marketing, bringing 8+ years of experience building high-impact campaigns, growing engaged communities, and mentoring creative teams.

The Opportunities You Will Have

• Own lifecycle strategy and operating rhythm across Fireclay’s homeowner, designer, trade, and commercial journeys.
• Build, map, and continuously improve customer programs across email, CRM, direct mail, and relevant on-site touch points—including welcome, sample follow-up, project nurture, post-purchase, reactivation, and trade engagement.
• Develop the customer data, segmentation, journey mapping, and measurement needed to understand how customers move from interest to sample, project, purchase, repeat purchase, and advocacy.
• Create a disciplined experimentation program: hypotheses, creative and offer tests, measurement plans, decision thresholds, and clear recommendations on what to scale, stop, or learn next.
• Own the lifecycle side of the Trade Program: activation, education, nurture, reactivation, and retention communications.
• Partner with Brand, Growth and Sales on program strategy, commercial terms, and account ownership.
• Use AI to improve analysis, segmentation, personalization, campaign production, QA, and workflow design—without compromising judgment, data privacy, or the customer experience.
• Partner with Technology on HubSpot–Salesforce data quality, lifecycle-stage alignment, and the systems requirements needed for better growth decisions.

About You

• You have personally diagnosed and led lifecycle or growth initiatives that produced measurable gains in conversion, retention, customer value, or qualified demand.
• You can clearly explain the problem, data, action, outcome, and learning.
• You are analytically strong and data fluent. You can work from imperfect data, define the right questions, reconcile sources, find meaningful patterns, and turn insight into action.
• You have hands-on experience building and improving lifecycle programs in a modern CRM and marketing-automation environment. HubSpot and Salesforce experience are essential.
• You understand attribution, experimentation, segmentation, deliverability, and measurement—and know the difference between a platform metric and a commercial outcome.
• You bring an AI-first working style: you use AI thoughtfully to accelerate analysis and execution, but do not outsource judgment, customer empathy, or data responsibility.
• You have built skills, projects, agents and more, and rely on AI for role optimization all day every day.
• You have experience serving both consumer/design-driven customers and trade or commercial customers is strongly preferred. Experience in a considered-purchase, project-based category—such as design, home, building materials, furnishings, or an adjacent industry—is especially relevant.
• You are a collaborative, resourceful problem-solver who can earn trust across creative, sales, client-success, and technical teams.

Why Fireclay?

• Our Mission: We are on a mission to do good by crafting products intentionally, collaboratively, and transparently. We are the makers, who support the dreamers.
• Our Values: We live by Kindness, Honesty, Tread Lightly on the Earth, Measure Twice, Cut Once, and Ganas (Desire).
• Our Commitment: We are accountable to the B Corp standards, prioritizing People and Planet alongside Profit.
• Growth and Innovation: We are committed to "25-35% annual growth" and are revolutionizing the tile and design industry.
• Our Culture: We foster a culture of professional development, ongoing training, and opportunities for growth.
• Our Benefits: We offer a comprehensive compensation package, including medical, dental, vision, a 4% 401(k) match, PTO (non-exempt) or FTO (exempt), sick time, and other perks.

Fireclay Tile

Visit Fireclaybenefits.com to view details of our benefits and perks offered.

Serving as a Fireclay Tile Brand Ambassador, representing our core values including: Kindness, Honesty, Tread Lightly on the Earth, Measure Twice, Cut Once, and Ganas (Desire).

We are accountable to the B Corp standards, prioritizing People and Planet alongside Profit.

The total compensation package for this position may also include other elements, stock options, and discretionary bonus.

Details of participation in these benefit plans will be provided if a teammate receives an offer of employment.

Fireclay provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

In addition, Fireclay will ensure that persons with disabilities are provided reasonable accommodations.