Lifecycle Campaign Specialist

About the role

We are hiring a Life Cycle Campaign Specialist on our Marketing team in New York City. This role plays a crucial part in engaging and retaining our paid subscribers across the US + Canadian market.

Responsibilities

• Develop content to help guide the user through their customer journey, add their family members and identify top users to launch our first ambassador programs.
• Work with cross-functional teams to develop, test and scale lifecycle strategies across email, in-app, push and SMS.
• Drive Retention & Upsell Strategies: Develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions. Analyze user behavior and churn trends to proactively address pain points and optimize the subscriber journey.
• Leverage data-driven insights to refine messaging, campaign structures, and engagement tactics to improve performance.
• Build trust and foster a collaborative and fast-paced environment. Spearhead campaign innovation by identifying local trends, benchmarking competitors and marketing initiatives from other companies.
• Execute and project manage local initiatives, ensuring end-to-end execution from planning to CRM campaign execution in an agile manner.
• Oversee the creation of assets, including CTA, visuals, and copy, maintaining consistency across channels and following marketing (and Gympass) best practices.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3+ years experience in B2C marketing, CRM, or customer lifecycle management.
• Proven track record in multi-channel CRM execution (email, SMS, In-app, + push).
• Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies. Tableau, looker experience is a plus.
• Hands-on experience with CRM tools; ideally Braze or equivalent, lifecycle marketing, marketing automation platforms, and data analysis techniques.
• Strong attention to detail both in a project management and campaign development perspective, leveraging tools like Asana.
• Demonstrated success in managing and executing marketing campaigns and initiatives.
• Experience launching an ambassador or community program, preferred.
• Proven track record in project management, strategic planning, and cross-functional collaboration.
• Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement.

Qualifications

• Comfortable escalating concerns + asking questions to ensure campaigns are set up correctly.
• Document learnings following Global guidelines.

Skills

• Strong understanding of customer lifecycle marketing principles.
• Experience in lifecycle marketing, marketing automation platforms, and data analysis techniques.
• Ability to manage and execute marketing campaigns and initiatives.
• Strong project management and cross-functional collaboration skills.
• Experience in developing playbooks, documentation, and reporting frameworks.

Benefits

We offer a comprehensive benefits package including:

• Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more!
• Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
• Healthcare: Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program.
• Financial Wellness: Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.
• Flexible Work: Hybrid and remote options to give you the freedom to work in a way that suits you.
• One-time reimbursement to set up your home office equipment and a monthly work allowance to help cover the costs of working from home.
• Paid Time Off: Minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!).
• Paid Parental Leave: Up to 12 weeks 100% paid parental leave to all new parents. For parents giving birth, we offer up to 18 weeks paid leave and a ramp-back period to return part-time while you get settled.
• Career Growth: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities.
• Culture: A collaborative, supportive, and inclusive space where everyone knows they belong. We focus on continuous learning and feedback to support your journey toward personal and professional success.

Pay

The annual base salary range for this role is $80,000 - $100,000 USD.

Schedule

This role is based in New York City and offers a flexible schedule.