Lifecycle Campaign Specialist

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company. We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

About the role

We are hiring a Life Cycle Campaign Specialist on our Marketing team in New York City. This role plays a crucial part in engaging and retaining our paid subscribers across the US + Canadian market. You will develop content to guide users through their customer journey, add family members, and identify top users to launch our first ambassador programs. The specialist will work with cross-functional teams to develop, test, and scale lifecycle strategies across email, in-app, push, and SMS.

Responsibilities

• Drive Retention & Upsell Strategies: Develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions. Identify and test strategies to maximize subscriber lifetime value, ensuring users remain engaged and continue to see value in their membership. Leverage data-driven insights to analyze user behavior and churn trends, proactively addressing pain points and optimizing the subscriber journey.
• Community & Engagement Growth: Lead the Ambassador Program, activating subscribers as advocates through referrals, testimonials, and engagement campaigns. Drive go-to-market strategies for new partner launches, ensuring subscribers stay informed and engaged with Wellhub offerings.
• Data-Driven Decision-Making: Use analytics to measure the impact of engagement initiatives and continuously optimize lifecycle marketing efforts. Refine messaging, campaign structures, and engagement tactics through A/B testing, campaign iteration, and data-driven decision-making.
• Cross-Functional Collaboration: Collaborate with key local stakeholders (Client Success, Product Development, Client Experience, Partners Marketing) and leads from other regions to manage cross-functional initiatives, gather input, and provide visibility of your work. Build trust and foster a collaborative, fast-paced environment.
• Local Trends and Opportunities: Spearhead campaign innovation by identifying local trends, benchmarking competitors, and aligning marketing initiatives with both global structures and local leadership teams.
• Execution and Project Management: Act as a project manager for local initiatives, ensuring end-to-end execution from planning to CRM campaign deployment in an agile manner. Follow campaign build best practices within Braze (setup, QA, review) to proactively avoid errors. Escalate concerns and document learnings following global guidelines.
• Creative Asset Development: Oversee the creation of assets, including CTAs, visuals, and copy, maintaining consistency across channels and following marketing best practices. Use drag-and-drop tools like Canva, Figma, and Structured Web to develop marketing creatives.
• Live the mission: Inspire and empower others by prioritizing your own wellbeing and that of your colleagues. Bring wellbeing to the forefront of work and create a supportive environment where everyone feels comfortable taking care of themselves and finding work-life balance.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3+ years experience in B2C marketing, CRM, or customer lifecycle management.
• Proven track record in multi-channel CRM execution (email, SMS, in-app, push).
• Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies. Experience with Tableau or Looker is a plus.
• Hands-on experience with CRM tools, ideally Braze or equivalent, lifecycle marketing, marketing automation platforms, and data analysis techniques.
• Strong attention to detail in project management and campaign development, leveraging tools like Asana.
• Demonstrated success in managing and executing marketing campaigns and initiatives.
• Experience launching an ambassador or community program (preferred).
• Proven track record in project management, strategic planning, and cross-functional collaboration.
• Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to apply, even if they don’t match the job description 100%. For this role, 3+ years of experience in B2C marketing, CRM, or customer lifecycle management is required.

Benefits

• Wellhub Membership: Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more. Add up to three family members to your plan.
• Healthcare: Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program.
• Financial Wellness: 401(k) match, short-term and long-term disability, and life insurance.
• Flexible Work: Hybrid and remote options. One-time reimbursement to set up your home office and a monthly work allowance. US HQ is in New York City; eligible states include California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Missouri, North Carolina, New Jersey, New Hampshire, New York, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.
• Flexible Schedule: Define schedules that align with time zones, team needs, and personal routines.
• Paid Time Off: Minimum of 25 days PTO per year, plus an additional day for each year of tenure (up to 5). Includes annual holidays and an extra holiday on your birthday.
• Paid Parental Leave: Up to 12 weeks of 100% paid parental leave for all new parents. For birth parents, up to 18 weeks paid leave and a ramp-back period to return part-time.
• Career Growth: Access to world-class platforms, interactive sessions, personalized development roadmaps, and internal opportunities.
• Culture: Join a team of passionate individuals breaking boundaries, supporting each other, and creating meaningful impact in workplace wellness. Focus on trust, open communication, and a culture where every perspective matters.

Pay

In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $80,000 - $100,000. The base salary range for other locations may vary. Actual base salary will depend on geographic location, relevant experience, skills, qualifications, and other job-related factors. This role is also eligible for participation in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.