Lifecycle Marketing Specialist

About Removery

Removery is the global leader in laser tattoo removal, aiming to normalize tattoo removal and empower people to feel comfortable in their skin. Formed in 2019 through a merger of the four leading tattoo removal brands, Removery now operates more than 160 studios across the United States, Canada, and Australia, with over two million successful treatments. Using best‑in‑class PicoWay® laser technology, the company delivers safe and effective tattoo removal while continuing to grow globally.

Position Overview

The Lifecycle Marketing Specialist will drive customer engagement, retention, and revenue throughout the entire customer journey. Partnering closely with the broader Marketing team and the call center, this role executes personalized, data‑driven campaigns, manages and optimizes automated lifecycle journeys, and continuously improves performance from acquisition through loyalty.

Key Responsibilities

• Lifecycle Program Execution
  • Build and deploy lifecycle marketing programs across email, push, SMS, and in‑app touchpoints.
  • Own day‑to‑day program operations for welcome, onboarding, engagement, retention, win‑back, and advocacy stages.
  • Manage end‑to‑end onboarding programs to drive early engagement.
  • Coordinate post‑treatment follow‑up sequences, ensuring timely, accurate, and personalized communications.
  • Drive advocacy and referral program success by managing workflows, monitoring participation, and creating seamless experiences for advocates.
  • Partner with Call Center sales leaders to create customized journeys for new client acquisition and lead re‑engagement.
  • Collaborate with Product‑Tech owners to evolve lifecycle programs through automations, tech integrations, and new platform evaluations.
• Email & SMS Marketing
  • Execute QA for email and SMS campaigns in Salesforce Marketing Cloud, ensuring accurate audience targeting, correct send logic, and on‑time delivery.
  • Manage and refine automated customer journey workflows, including triggers, wait steps, and branching logic.
  • Implement segmentation strategies using behavioral, demographic, and engagement data.
  • Design, execute, and analyze A/B tests across subject lines, content, send times, and CTAs.
  • Enforce brand voice, tone, and compliance standards (CAN‑SPAM, TCPA), including opt‑out handling and suppression list management.
• Promotional & Revenue Programs
  • Plan and execute seasonal campaigns (e.g., Black Friday, holidays) coordinating copy, segmentation, and send schedules.
  • Drive revenue growth through personalized upsell, cross‑sell, and package upgrade campaigns.
  • Implement reactivation campaigns using lapse duration and prior engagement data.
  • Coordinate promotional timing with field operations to align with in‑location capacity.
  • Support new market launch communications to drive awareness and early acquisition.
• Campaign Analytics & Reporting
  • Track core metrics (open rate, CTR, conversion, revenue attribution, unsubscribe) and generate weekly, monthly, and ad‑hoc performance reports.
  • Monitor churn and retention patterns by segment and lifestyle stage; conduct post‑campaign analysis.
  • Compile NPS and satisfaction data, synthesize summaries, and route key themes to stakeholders.
• Platform Management
  • Manage day‑to‑day platform operations, including campaign configuration, template management, and health monitoring.
  • Maintain database health through list audits, duplicate suppression, invalid address removal, and opt‑out compliance.
  • Monitor and troubleshoot deliverability metrics: bounce rates, spam complaints, sender reputation, and inbox placement.
  • Document platform workflows, segment logic, campaign templates, and integration specifications.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent practical experience.
• At least five years of professional experience in email marketing or lifecycle marketing.
• Ability to work on‑site from Removery’s global headquarters in Austin, TX at least four days per week (excluding approved time off and business travel).

Preferred Qualifications

• Advanced experience with email marketing platforms; Salesforce Marketing Cloud preferred.
• Experience with A/B testing and campaign optimization.
• Strong analytical skills and a data‑driven mindset.
• Understanding of email deliverability best practices.
• Excellent writing and communication skills.
• Experience with marketing automation.
• Basic HTML/CSS knowledge.

Benefits

• Comprehensive Medical, Dental, and Vision coverage.
• Company‑paid Life Insurance with optional additional coverage.
• Optional Short‑ and Long‑term disability, Flexible Savings Accounts, and other voluntary coverages.
• Paid Parental Leave (based on tenure).
• Eight (8) company‑paid holidays plus additional floating holidays.
• Fifteen (15) days of Paid Time Off.
• Eight hours of paid volunteer time per year.
• 401(k) program with generous company match.
• Team Member Referral Bonus Program.
• Employee Assistance Program for work‑life balance.
• Collaborative work environment with a strong culture of diversity and inclusion.
• Ongoing training and advancement opportunities within a growing global company.