Leasing & Marketing Professional - The Standard Los Angeles

About the role

The Leasing and Marketing Professional is responsible for effectively marketing the community and ensuring the leasing targets are achieved to help maximize occupancy year over year. This role will guide prospective residents through the leasing process, engage in retention efforts for current residents, and provide unparalleled customer service. You must be able to communicate effectively and possess strong interpersonal and organization skills.

Reports to: Community Manager

Responsibilities

• Maintain working knowledge of applicable affordable housing programs (e.g., LIHTC, Section 8, or local housing programs) and associated eligibility requirements.
• Accurately process affordable housing applications, including income verification, asset documentation, and household certification.
• Ensure all applicant and resident files meet audit standards and are completed in accordance with regulatory guidelines and company procedures.
• Support initial certifications and ongoing recertifications, ensuring timely and accurate submission of required documentation.
• Utilize designated affordable housing software systems and portals (separate from student leasing systems when applicable).
• Clearly explain program requirements, income qualifications, and lease terms to applicants and residents.
• Coordinate with Compliance Specialists or third-party partners to ensure approvals and file accuracy.
• Track affordable unit availability, waitlists, and leasing progress while maintaining compliance with occupancy and income restrictions.
• Maintain strict confidentiality of sensitive financial and personally identifiable information.
• Ensure adherence to Fair Housing laws while also applying program-specific compliance standards.
• Assist with reporting and documentation needed for audits, inspections, and internal reviews.
• Stay informed on regulatory updates and participate in required affordable housing training.
• Perform daily opening and closing checklists, including model & tour route inspection, performing housekeeping as needed.
• Participate in Landmark Lineup and required staff meetings.
• Adhere and comply with corporate procedures and government laws on Fair Housing.
• Respond to internet and telephone inquiries in a timely and professional manner.
• Keep detailed activity logs in prospect and resident accounts.
• Enter Maintenance Requests as needed.
• Label and log resident packages and send resident notifications as needed.
• Enforce community policies and procedures in accordance with the Housing Contract and report any violations to the Community Manager.
• Assist in collecting application fees, security deposits, and other income as needed.
• Must participate in the on-call rotation schedule and perform after-hours lockouts as needed.
• Participate in all Turn related activities including:
  • Move-in & Move-out days
  • Unit inspections & trash outs
  • Unit make readies included but not limited to cleaning, painting, & furniture placement
• Additional tasks as assigned by Community Manager.

Requirements

• High School Diploma or equivalent required.
• Pursuing a bachelor’s degree in a relevant major preferred.
• Minimum 1-year sales and marketing experience preferred.
• Minimum 1-year residential leasing experience preferred.
• Locally mandated licenses/certifications strongly preferred and, in some cases, required.

Skills