Leasing Manager (1941 - Columbus, Ohio)
Mission, Vision & Values
Leads strategic leasing efforts that foster a welcoming, vibrant community experience for prospective and current residents, aligning with the company’s mission to cultivate great places to live, work, shop, and play.
Implements dynamic marketing and leasing strategies that increase occupancy and contribute to property performance, supporting client investment outcomes.
Mentors and trains leasing associates, creating an empowered and high‑performing team culture.
Supports community outreach events and sustainable marketing efforts to build brand presence and neighborhood goodwill.
Values in practice include professionalism, spirit, teamwork, transparency, respect, and ethics, with a strong commitment to fair housing laws and company guidelines.
Marketing & Leasing Strategy
- Identify unique selling points and develop messaging for leasing and marketing efforts.
- Implement and update strategic marketing plans in coordination with leadership.
- Track advertising effectiveness and execute marketing strategy recommendations as outlined by the Marketing Department.
- Utilize the DF Marketing Playbook weekly and monthly checklists for completing activities per the recommended schedule.
- Follow Leasing Guidelines for Lead Follow‑Up and Community Social Media Guidelines workflows to support leasing success and positive brand sentiment.
- Monitor market conditions and prepare rent studies as needed for new or existing communities.
- Leverage technology and leasing tools to optimize performance and streamline workflows.
Team Oversight & Development
- Lead leasing team efforts to achieve occupancy and revenue goals.
- Monitor and analyze leasing associate conversion metrics and deliver actionable strategies and resources to support achievement of DF Success Metrics.
- Train and mentor leasing associates; set weekly/monthly leasing goals and track performance.
- Provide ongoing coaching and development opportunities in coordination with Property and Regional Managers.
Resident Relations & Community Engagement
- Ensure leasing and office staff deliver exceptional customer service and community tours.
- Plan, coordinate, and host resident events and outreach programs.
- Maintain high resident satisfaction through consistent communication and support.
Leasing Operations & Compliance
- Consistently meet or exceed DF success metrics related to Knock benchmarks.
- Monitor net leases and lease conversions after declines and cancellations.
- Walk ready units to ensure all turn work is complete and the product meets readiness standards.
- Market available apartments and conduct tours for prospective residents.
- Review applications, verify references, and prepare lease documentation in compliance with company policies and Fair Housing standards.
- Prepare resident correspondence including renewals, notices, and updates.
- Collect and deposit rents and fees according to company procedures.
- Represent the property in court proceedings as needed.
- Manage and resolve maintenance requests and resident concerns promptly.
- Support the Property Manager and supervise designated employees in their absence.
Core Competencies
- Leadership – Guides team performance through clear direction and accountability.
- Customer Focus – Creates positive experiences for residents and prospects.
- Communication – Articulates information effectively across channels.
- Problem Solving – Anticipates and resolves challenges with proactive solutions.
- Innovation – Embraces new tools and methods for leasing success.
- Planning – Coordinates team efforts, goals, and marketing timelines efficiently.
- Team Development – Coaches others toward professional growth and achievement.
Education & Experience
- Minimum 5 years in property management or leasing.
- Experience managing a leasing team or function.
- Preferred: 4‑year college degree or 2‑year associate degree.
- Preferred certifications: ARM, CAM, RAM, or HCCP designation.
Technical & Administrative Skills
- Familiarity with property management software, CRM platforms, and leasing analytics tools.
- Proficient in Microsoft Office, social media platforms, and online marketing portals.
- Strong understanding of residential leasing compliance, Fair Housing, and local regulations.
Benefits
- Paid sick leave, vacation, and holidays.
- Health, dental, and life insurance.
- 401(k) participation.
- Outstanding growth potential within the organization.