Lead UX/Game Designer

About the role

We’re looking for a rare combination: a passionate, player-empathetic designer who can develop complex systems as well as clear, end-user experiences for children. The Lead UX/Game Designer will work across all of ABCmouse’s game experiences: improving existing activities, ideating new features and mechanics, and creating live-service content—while keeping the learning needs of young children at the center of every decision. This is a “unicorn” role that sits at the intersection of UX design, casual game design, and data-informed product thinking.

Responsibilities

• Lead end-to-end design of new game features and improvements to existing games, from concept through launch and live-service iteration
• Create high-quality UX flows, wireframes, prototypes, and visual specs in Figma that communicate design intent clearly to engineering and product partners
• Design and balance complex game metagame systems and economy mechanics that motivate and reward young learners
• Use product data, user research, and competitive analysis to identify opportunities for improvement and validate design decisions
• Collaborate closely with producers, engineers, educators, and artists to bring features from inception to shipped product
• Champion the end user—primarily children ages 2–10 and their parents—throughout the design process, advocating for age-appropriate, accessible, and delightful experiences
• Maintain a deep understanding of the ABCmouse product, user base, and competitive landscape to proactively surface improvement opportunities
• Leverage AI tools (e.g., Claude, Sc, or similar) to accelerate design exploration, prototyping workflows, and launch of designs to our end users at high quality
• Partner with data teams to pull and interpret metrics that inform ongoing feature refinement and live-service decisions
• Contribute to design system standards and best practices for game design across the ABCmouse product and within AI tools and workflows

Qualifications

• 8+ years of experience in game design, UX design, or a hybrid of both, with shipped titles or products in your portfolio
• Proven experience designing casual mobile games, with a strong grasp of engagement loops, progression systems, and player motivation
• Proficiency in Figma for UX flows, interactive prototypes, and design specs
• Demonstrated ability to design and tune game economy and metagame systems
• Track record of delivering live-service content and iterating on features post-launch based on data
• Comfort working with product analytics—pulling data, reading dashboards, and using metrics to drive decisions
• Strong cross-functional collaboration skills; able to work fluidly with product, engineering, art, and education teams
• Action-oriented with a producer mindset—you drive work forward and see it through to completion without waiting to be asked
• Passion for and deep empathy with end users, especially children and families