Lead Strategic Sourcing Consultant-– Marketing Technology (Procurement / SCM)

About the role

Wells Fargo is seeking a Lead Strategic Sourcing Consultant to join the Corporate Services Strategic Sourcing Team as part of the Chief Administrative Office (CAO), with primary support for Marketing and Public Affairs technology sourcing initiatives. This role serves as the strategic sourcing subject matter expert for the enterprise marketing technology (MarTech) and advertising technology (AdTech) ecosystem, including AI-enabled marketing platforms, customer data infrastructure, and digital media supply chains. Work locations: 1525 West W.T. Harris Blvd, Charlotte, NC; 550 S. 4th St. Minneapolis, MN; 800 S Jordan Creek Pkwy. Des Moines, IA; 2700 S Price Rd. Chandler, AZ.

Responsibilities

• Lead Sourcing Strategy & MarTech Category Management: Lead end-to-end sourcing lifecycle activities for complex, high-risk, and strategic Marketing and Public Affairs supplier engagements, including marketing technology (MarTech), advertising technology (AdTech), digital media, creative services, communications, research, events, sponsorships, and related technology-enabled services.
• Develop and execute category strategies across the MarTech stack — enterprise marketing clouds, customer data platforms (CDPs), customer engagement and journey orchestration, marketing analytics and attribution, content and digital asset management, personalization, and generative AI marketing tools — that optimize costs, improve supplier performance, mitigate risk, and support enterprise business objectives.
• Lead MarTech stack assessment and rationalization initiatives, identifying overlapping capabilities, underutilized licenses, and consolidation opportunities across the marketing technology portfolio.
• Review expiring Marketing and Public Affairs agreements, identify opportunities for supplier consolidation, service improvements, cost reduction, and value creation, and support timely renewals