Lead Store Associate

About the role

As a Lead Store Associate, you'll be at the forefront of delivering exceptional experiences to our customers while guiding and inspiring your team. As a key player in our retail operations, you'll serve as a brand ambassador, drive performance, and help shape a welcoming, compliant, and high-performing retail store environment.

Responsibilities

• Customer Experience & People
• Lead by example to create a warm, welcoming environment where every guest feels valued
• Empower associates to build meaningful customer relationships through personalized product recommendations and expert guidance
• Drive consultative selling on the floor by encouraging open-ended questions, active listening, and thoughtful product education
• Foster a culture of loyalty by guiding the team to enroll guests in our rewards program and capture customer insights that enhance future experiences
• Support your team in resolving customer concerns with empathy and professionalism, ensuring every challenge becomes an opportunity to build trust
• Promote a respectful, inclusive, and collaborative workplace—where positivity and teamwork fuel great customer experiences and smooth operations at checkout
• Operational Excellence & Processes
• Execute opening and closing duties, including daily huddles and cash reconciliation
• Verify customer IDs and maintain accurate POS profiles
• Ensure inventory integrity through precise transaction processing and order fulfillment
• Lead inventory counts and participate in overnight audits
• Maintain a clean, organized, and guest-ready store environment
• Uphold compliance with SOPs, safety protocols, and state regulations
• Sales & Performance
• Achieve daily KPI goals through consultative selling and upselling strategies
• Reinforce customer purchase decisions and highlight complementary products
• Stay informed on promotions and product updates to deliver a seamless shopping experience
• Leadership & Team Development
• Guide and support store associates in daily operations
• Lead by example in customer service and operational excellence
• Train new hires and conduct ongoing training sessions
• Provide real-time coaching and feedback to drive team performance
• Delegate tasks effectively and act as the go-to leader in the absence of store management
• Support conflict resolution and promote a positive workplace culture
• Adapt quickly in a fast-paced environment and take on additional duties as needed

Requirements

• Must be 21 years of age or older
• High School Diploma or General Educational Development (GED) certificate
• A minimum of 1 year of experience in a customer-facing or sales environment
• A minimum of 1 year of experience using point-of-sale (POS) systems and cash handling
• A minimum of 6 months of leadership experience in a retail environment
• A minimum of 6 months of hands-on experience in retail store operations, including but not limited to executing opening and closing procedures, and reconciling cash drawers
• Minimum of 6 months of experience as a Store Associate demonstrating consistent performance
• Strong leadership and team-building skills with the ability to coach and motivate others
• Familiarity with retail standard operating procedures (SOPs), safety protocols, and loss prevention practices
• High level of attention to detail, especially in cash handling and inventory management
• Excellent customer service and interpersonal communication skills
• Strong problem-solving and decision-making abilities
• Ability to work independently and as part of a team in a high-volume, compliance-driven setting
• Availability to work a flexible schedule, including evenings, weekends, holidays, and occasional overnights
• Multi-tasking with the ability to quickly pivot to other tasks
• Comfortable using technology and learning new tools to support operations and customer interactions
• Strong time management and organizational skills
• Strong de-escalation skills and the ability to redirect upset customers to result in a positive guest experience
• Basic proficiency in mathematics and computer applications

Benefits

Benefits vary by state, role type, and eligibility. Follow us on Social Media: Instagram: @curaleaf.usa Twitter: @Curaleaf_Inc LinkedIn: Curaleaf LinkedIn