Lead, SMC Marketing

About the role

The Lead, SMC Marketing role will build compelling marketing content to drive revenue growth, including sales enablement materials, on-platform notifications, email and Snap’s web properties. This role will build global creative strategy and closely align with cross-functional teams (Revenue, Product Marketing, Data Science), while collaborating with an internal team of designers, web developers and copywriters to create impactful, measurable campaigns.

Responsibilities

• Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights
• Own and develop customer centric content strategy that directly supports SMC’s global revenue programs
• Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
• Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys
• Stay ahead of industry trends in order to innovate on content and provide customers with relevant education on advertising
• Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
• Provide ideas to continuously uplevel internal- and external-facing sales enablement content

Requirements

• Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results
• Understanding of what type of education resonates for different audiences
• Experience leading internal creative design and web development teams
• High comfort with data-driven decision-making and ability to translate data into actionable content recommendations
• Ability to consistently uplevel content, while keeping in mind business goals
• Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity
• Experience or familiarity in working with the media or digital advertising industry
• Experience with tools Google Analytics and Figma is a plus

Preferred Qualifications

• Direct experience with hands-on sales enablement content creation
• Passion for change, Snapchat, and creativity!

Qualifications

• BS/BA degree or equivalent years of experience
• 8+ years experience in building and creating marketing content