Lead - Sales Development Representative

About the role

The SDR Lead is responsible for building and running the outbound function at Zuddl, a unified event platform used by marketing teams at companies like CrowdStrike, Figma, Stripe, TikTok, Checkpoint, and Iterable. Reporting to the VP - Marketing, this individual will prospect, hire, and develop a team of SDRs, design the outbound operating system, and push tooling and operations forward.

Responsibilities

• Carry a number, work the accounts
• Prospect directly: cold calls, outbound email, multi-touch sequences on target accounts
• Partner with Account Executives on high-value accounts, meet prospects in the field, and run discovery conversations with senior marketing and events leaders at mid-market and enterprise companies
• Hire, ramp, and develop SDRs
• Build the team, own their onboarding (30/60/90 ramp with milestones), and run a weekly coaching rhythm: call reviews, email teardowns, role-plays
• Track the team's quota attainment, diagnose performance gaps from leading indicators, and coach reps to close those gaps
• Define account selection criteria, tiering logic, stakeholder mapping, and multi-threading strategies
• Build persona-specific cadences and ABM-integrated sequences that connect gifting, event invitations, and content touchpoints into sustained outreach
• Document what works into repeatable processes that scale with headcount
• Push tooling and ops forward
• Have a point of view on the SDR tech stack (sequencers, dialers, enrichment, intent/signal tools) and advocate for the right decisions
• Understand email deliverability, stay current on AI-powered sales tools, and work with Marketing Ops and Demand Gen to keep data flowing between outbound tooling, CRM, and marketing automation

Requirements

• Experience & track record: 2–4 years in B2B SaaS sales development, with at least 2 years as a senior SDR, or full tenure as a founding SDR
• Success at building rapport on the ground at dinner events or trade shows
• Congnitive success at personal quota attainment
• Experience hiring/onboarding, and coaching SDRs
• Selling to marketing and/or events personas at mid-market or enterprise companies is a strong plus
• Proven cold email and cold call skills, with the ability to teach both
• Experience building and iterating on multi-touch, multi-channel outbound cadences
• Exposure to ABM-style outbound: account research, multi-threading, warm-up plays, long-cycle relationship building
• Hands-on experience with sequencers (Outreach, Salesloft, Apollo), enrichment (ZoomInfo, Clay, Clearbit), dialers (Orum, Nooks, PhoneBurner), and CRM (Salesforce, HubSpot)
• Working knowledge of email deliverability fundamentals
• Interest in adopting AI-powered tooling for prospecting, personalization, and research

Qualifications

• Player-coach: carry a number and coach a team simultaneously
• High ownership in an early-stage, low-structure environment
• Collaborative across Marketing, Demand Gen, and Ops

Why Zuddl?

• Built the outbound function from zero at a company with real product-market fit and enterprise customers
• The product sells well when it gets in front of the right people
• Outbound sits with Marketing, integrated with demand gen, ABM, and field events from day one
• Series A, small team, large addressable market. Clear growth path from SDR Lead to Head of Sales Development