Lead Qualification Representative

About the role

The Lead Qualification Representative (LQR) plays a critical role in connecting marketing initiatives with sales execution across the Genetics Science Division (GSD). As a member of the North America commercial team, you will engage prospective and existing customers generated through marketing campaigns and data-driven initiatives, qualify opportunities, and help accelerate pipeline growth. In this role, you will serve as an important link between Marketing, Sales, and our customers by identifying customer needs, qualifying opportunities, and ensuring leads are routed to the appropriate commercial resources. You will also leverage customer interactions and campaign performance data to provide actionable insights that help improve marketing effectiveness and customer engagement. Success in this role requires strong communication skills, curiosity, analytical thinking, and a customer-first mindset. While this position includes opportunities to quote and close smaller sales opportunities, its primary focus is creating qualified pipeline and delivering an outstanding customer experience.

Responsibilities

• Make numerous outreach calls to customers who have responded to a marketing tactic, loosely following a script to determine if a customer is interested in follow-up from sales or needs further nurturing along the buyer’s journey.
• Track calls/contacts and continue to attempt live contact a pre-determined number of times before designating a lead as abandoned.
• Close out call disposition after a live contact by either marking as not interested or creating a sales opportunity in the CRM database.
• Manage incoming leads on an ongoing basis.
• Refer customers to various customer support teams if an issue is identified or if a new account needs to be created.
• Work with program/product managers to gain an understanding of the product(s) in order to have educated conversations with customers.
• Provide comprehensive and timely reports on program metrics and customer feedback for program stakeholders.
• Update and maintain a complete dashboard of all active, completed, and terminated programs.
• Liaise between commercial (sales) teams and marketing teams to offer insights into effective programs.

Requirements

• Bachelor's degree in Life Sciences or a related scientific discipline is required.
• 1+ years of experience in customer service, inside sales, lead qualification, sales support, or related commercial roles.
• Demonstrated expertise in market analysis and competitive intelligence gathering.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Advanced proficiency in Microsoft Office suite, particularly Excel and PowerPoint.
• Experience with content management systems and digital marketing platforms.
• Excellent analytical and data interpretation skills.
• Outstanding written and verbal communication abilities.
• Collaborative skills for working with cross-functional teams.
• Self-directed with the ability to work independently and as part of a team.
• Knowledge of scientific terminology and laboratory techniques.
• Business-level English required; additional language skills are valuable.
• Travel up to 25% as needed.

Pay

The salary range estimated for this position based in California is $72,600.00–$96,000.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs.
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy.
• Retirement and savings programs, such as a competitive 401(k) U.S. retirement savings plan.
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount.

Schedule

Standard (Mon-Fri) office-based schedule.