Lead Program Manager, Lead Generation and Customer Expansion

About the role

This role owns and continuously evolves the end-to-end lead management operating model, shaping how leads are captured, qualified, prioritized, routed, nurtured, and handed off to sales to increase pipeline creation and revenue impact.

Responsibilities

• Own and evolve the end-to-end lead management operating model, improving how leads are captured, qualified, prioritized, routed, nurtured, and handed off to sales to increase pipeline creation and revenue impact.
• Lead the integration of digital capabilities, automation, and CRM process enhancements to create a scalable, connected lead management ecosystem rather than isolated point improvements.
• Establish program governance across lead management systems, including data stewardship, process controls, KPI ownership, and reporting standards, to improve transparency, quality, and speed of sales follow-up.
• Partner cross-functionally with Sales, Marketing, IT, Pricing, Business Units, and Central Applications to define priorities, align requirements, and implement operating model and system improvements.
• Develop and optimize lead scoring, prioritization, and routing strategies to improve lead quality, accelerate response times, and increase conversion to opportunity.
• Partner with Marketing to strengthen data-driven nurture strategies across inbound and outbound programs, improving lead readiness and conversion effectiveness.
• Guide analyst teams in streamlining and automating workflows, shifting effort from manual processing to higher-value customer and sales support activities.
• Drive a structured continuous improvement roadmap by identifying process gaps, prioritizing enhancement opportunities, and leading changes that improve efficiency, scalability, compliance, and lead-to-opportunity conversion.
• Translate performance data into executive-ready insights and recommendations, highlighting trends, risks, bottlenecks, and actions needed to improve pipeline performance and revenue outcomes.
• Build strong global stakeholder partnerships to ensure alignment, consistency in execution, and adherence to governance standards, company policies, and data privacy requirements.

Qualifications

• Bachelor’s degree in Business, Marketing, Technology, or a related field; advanced degree or relevant certifications in Program Management, Digital Transformation, or CRM systems is a plus.
• 5+ years of progressively responsible experience in program management, sales operations, marketing operations, or lead management within a data-driven, commercial environment.
• Demonstrated experience owning or significantly contributing to end-to-end lead management, demand generation, or customer lifecycle programs, with a track record of improving conversion, pipeline creation, or sales productivity.
• Strong understanding of CRM platforms, marketing automation, and digital lead management ecosystems, with the ability to translate business requirements into scalable process and system solutions.
• Proven ability to work cross-functionally across Sales, Marketing, IT, and Business Units to drive alignment, influence priorities, and deliver measurable business outcomes.
• Experience leveraging data, analytics, and performance metrics to identify opportunities, inform decisions, and drive continuous improvement initiatives.
• Able to operate in a fast-paced, global environment—balancing strategic thinking with hands-on execution and managing multiple priorities effectively.
• Excellent communication and stakeholder management skills, with the ability to translate complex concepts into clear, executive-ready insights and recommendations.
• Self-directed, proactive, and results-oriented, with a strong bias toward ownership, accountability, and continuous improvement.