Lead Program Manager - GTM Acceleration

About the role

The Lead Program Manager will lead high-impact Go-To-Market (GTM) initiatives that drive alignment, scalability, and operational excellence across Workiva's revenue engine. Reporting to the ePMO team, this role partners with senior leaders across various departments to deliver complex, cross-functional programs that accelerate growth and improve customer outcomes.

Responsibilities

• Partner with GTM and business leaders to scope, plan, and execute programs that drive growth, efficiency, and customer success.
• Lead cross-functional initiatives such as lead to cash, revenue intelligence, AI for Sales, data enrichment, and customer lifecycle optimization.
• Define and improve GTM processes to ensure consistency, scalability, and clarity across teams.
• Support strategic planning cycles, aligning GTM programs to company objectives and key milestones.
• Lead end-to-end delivery of complex GTM programs, from scoping through execution and adoption.
• Own program structure, operating models, timelines, dependencies, and risk mitigation strategies.
• Drive accountability across stakeholders, proactively resolving blockers and escalating key decisions.
• Communicate program status, risks, and outcomes to senior leadership.
• Partner with Business Systems, Data & Analytics, and Enablement teams to ensure operational readiness and system support.
• Track KPIs and measure program impact against defined outcomes.
• Align stakeholders across Sales, Marketing, CPX, Partners, Product, and Technology to deliver shared outcomes.
• Navigate ambiguity and shifting priorities while maintaining program momentum.
• Build alignment, secure buy-in, and balance competing priorities across complex initiatives.
• Foster a culture of collaboration and shared ownership across the GTM ecosystem.
• Lead change management efforts, including stakeholder engagement, communication, and rollout planning.
• Partner with enablement and operations teams to ensure successful adoption of new tools, processes, and programs.
• Develop documentation, training, and communications to support GTM initiatives.
• Establish best practices for repeatable, scalable program delivery.

Qualifications

• Bachelor’s degree in Business, Marketing, Operations, or related field (or equivalent experience).
• 8+ years leading large-scale GTM or RevOps programs, including lead-to-cash processes and enterprise system implementations in a public SaaS company (>$1B revenue).
• Experience with GTM systems such as Salesforce, Marketo, Gong, or Gainsight.

Preferred Qualifications

• Experience working across Sales, Marketing, Customer, and Partner organizations.
• Background in public SaaS or B2B technology environments.
• Strong communication, planning, and organizational skills, with experience engaging senior stakeholders.
• Exposure to sales strategy, marketing operations, or customer lifecycle programs.
• PMP, Agile, or similar certification.

Benefits

Salary range in the US: $174,000.00 - $279,000.00
A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package