Lead Program Manager

Job Summary

The Lead Program Manager is responsible for driving the strategy, execution, and continuous improvement of Go-to-Market (GTM) initiatives supporting Edge-Out, Upgrade, and New Build programs (SFU and MDU). This role leads cross-functional alignment across commercial, operational, and product teams to ensure successful market launches, scalable program execution, and strong customer outcomes.

Responsibilities

• GTM Strategy & Playbook Ownership
• Own the evolution, governance, and continuous improvement of the Edge-Out and Upgrade GTM playbook.
• Expand best practices, frameworks, and processes to support Local SFU and MDU New Build programs.
• Maintain documentation, methods, and procedures to ensure consistency, scalability, and organizational readiness.
• Cross-Functional Program Leadership
• Drive end-to-end launch readiness across B2C/B2B Sales, Construction, PMO, Procurement, Product, Marketing, Government Affairs, Legal, GTM, Telecom (rate center launches), and Field Operations.
• Align stakeholders on strategy, milestones, dependencies, and execution plans.
• Lead recurring market launch meetings to ensure accountability, risk mitigation, and progress tracking.
• Operational Planning & Execution
• Partner with OMS teams to deliver construction forecasts, validate release readiness, and communicate service availability.
• Provide strategic guidance on operational efficiencies and process improvements to enhance execution effectiveness and customer experience.
• Ensure readiness across all launch components, including infrastructure, sales enablement, and customer engagement.
• Market Expansion & Strategic Insights
• Lead research and working sessions to identify growth opportunities, including:
• Sales strategy and performance
• Consumer demand insights
• Competitive landscape assessments
• New Build growth initiatives (e.g., Local Events and Affiliate Programs)
• Partner with Market Development, New Build Sales, and B2B teams to support long-term expansion planning.
• Balance market competitiveness, operational feasibility, and resource constraints to enable scalable growth.
• Customer Acquisition & Marketing Collaboration
• Partner with GTM Acquisition and Marketing teams on lead generation, landing page development, and performance optimization.
• Analyze pre- and post-launch data to assess campaign effectiveness and improve future outcomes.
• Collaborate with cross-functional partners to define and align offer strategies across New Build programs.
• Performance Management & Reporting
• Deliver weekly KPI reporting and program performance updates.
• Provide data-driven recommendations to inform strategic decisions and continuous program improvement.

Qualifications

• 7+ years of experience in program management, GTM strategy, telecommunications, or related field
• Proven experience leading complex, cross-functional programs from planning through execution
• Strong analytical, problem-solving, and decision-making skills
• Exceptional stakeholder management and communication skills, including executive-level presentations
• Experience working with large-scale operational or infrastructure-driven programs

Preferred

• Experience in telecommunications, broadband, or New Build (SFU/MDU) environments
• Familiarity with construction lifecycle, market launches, or rate center activations
• Experience with GTM strategy, customer acquisition, and growth programs
• Ability to translate data insights into actionable strategies