Lead Product Manager – Marketing Agents MCP

Roadmap & Strategy

• Define and execute the product roadmap for agentic campaign ideation, execution orchestration, and measurement intelligence across the central marketing platforms
• Own the full product lifecycle—from discovery and requirements definition through launch, monitoring, and continuous optimization
• Lead collaboration across Product, Engineering, Marketing Operations, and Commercial teams to ensure successful delivery and adoption of AI-powered capabilities
• Establish a clear vision for how MCP-based agentic systems can streamline campaign workflows, reduce manual handoffs, and measurably improve campaign performance and team velocity
• Translate complex technical concepts (MCP, agentic AI frameworks, vendor APIs) into clear business narratives and actionable product requirements
• Manage integration strategy and relationships with internal platforms (CDP, analytics) and external vendors (marketing automation, creative AI, attribution), ensuring seamless data flow and compliance

End-to-End Ownership

• Own the full product lifecycle—from discovery and requirements definition through launch, monitoring, and continuous optimization

Cross-Functional Leadership

• Lead collaboration across Product, Engineering, Marketing Operations, and Commercial teams to ensure successful delivery and adoption of AI-powered capabilities

Vision & Direction

• Establish a clear vision for how MCP-based agentic systems can streamline campaign workflows, reduce manual handoffs, and measurably improve campaign performance and team velocity

Translation & Requirements

• Translate complex technical concepts (MCP, agentic AI frameworks, vendor APIs) into clear business narratives and actionable product requirements

Vendor Integration Strategy

• Manage integration strategy and relationships with internal platforms (CDP, analytics) and external vendors (marketing automation, creative AI, attribution), ensuring seamless data flow and compliance

Success Metrics

• Define success metrics (KPIs, OKRs) for AI-driven campaign capabilities, including adoption, efficiency gains, campaign lift, and time-to-market improvements

Operating Model Excellence

• Champion best practices: document handoff protocols, define phase gate entry/exit criteria, establish dependency risk frameworks, create reusable playbooks

Leadership & Operating Model

• Demonstrated ability to lead without direct authority across Product, Engineering, Design, Marketing, and Operations in a matrixed environment
• Proven track record of building clarity in ambiguous contexts: defining roles, establishing accountability (RACI), codifying handoff protocols and playbooks
• Strong stakeholder management: ability to align executives, peers, and individual contributors around shared product vision and trade-off decisions
• Data-driven mindset with comfort building business cases, tracking KPIs, and iterating strategy based on evidence
• Excellent communication: written and verbal skills with preference for clarity and conciseness; ability to distill complexity into actionable narratives
• Bias for action: you'd rather test a rough prototype with stakeholders today than debate the "perfect" approach in meetings

Privacy and Compliance

• Working knowledge of data privacy regulations (CCPA, GDPR, state privacy laws) and ability to ensure AI-driven marketing capabilities respect user data rights, consent frameworks, and regulatory requirements

About Fanduel

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Player Benefits

• Affordable health plans
• Mental health support
• Fertility and family planning programs
• Commuter benefits
• Pet insurance
• PTO and sick leave
• Annual bonus and long-term incentive opportunities
• 401(k) with up to a 5% match
• Short-term and long-term incentive compensation
• 14 paid company holidays
• Paid personal time off
• Disability insurance
• Life insurance

Pay

The applicable salary range for this position is $138,000 - $190,300 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand.

Schedule

This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.