Lead, Prevention Marketing

About the role

The CRM Marketing Lead plays a crucial role in enhancing the positioning and offering of products and services to members through detailed quantitative analyses and data-driven insights.

Responsibilities

• Define pod-level strategy for engagement campaigns, aligned with enterprise goals and member needs.
• Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
• Owning the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.
• Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
• Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.
• Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.
• Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience.
• 5+ years of experience in lifecycle or customer engagement marketing.
• 2+ years of experience leading agile teams or cross-functional pods.
• Strong understanding of omni-channel marketing and journey orchestration.
• Experience with marketing automation platforms and CRM tools.
• Excellent facilitation, prioritization, and problem-solving skills.

Preferred Qualifications

• Experience in healthcare, insurance, or other regulated industries.
• Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).
• Exposure to agile marketing operating models and performance optimization frameworks.

Additional Information

Must be willing to work EST hours typically 8am-5pm EST. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. Occasional travel to Humana's offices for training or meetings may be required.