Lead Organic Social Strategist

About the Role

The Lead Social Strategist is a senior individual contributor who owns complex, high-impact social media programs for our clients. You will lead organic social strategy, community management, UGC, influencer marketing, and affiliate marketing across a portfolio of accounts, translating business goals into integrated strategies that drive measurable results. This role has no direct reports, but you will shape how our Social Media service line operates by mentoring peers, sharpening our playbooks, and setting the standard for great work.

Responsibilities

• Lead integrated organic social media strategy across a portfolio of client accounts, from quarterly planning to platform-specific execution.
• Develop content strategy and creative direction that keeps clients on-brand while staying current with platform best practices.
• Build community management and brand reputation strategies, including sentiment management and social listening.
• Create scalable UGC programs: creator briefs, messaging frameworks, and performance evaluation.
• Run influencer marketing strategy from creator identification through campaign measurement, across nano to celebrity tiers.
• Advise on affiliate marketing strategy, including commission structures and partner performance.
• Turn organic, UGC, influencer, affiliate, and paid social performance into a single strategic narrative for clients, including Quarterly Business Reviews.
• Partner with Paid Media, SEO, Email, Analytics, Creative, and Account Management to deliver integrated campaigns.
• Mentor Social Strategists and Senior Social Strategists, and help improve department playbooks, SOPs, and templates.

Requirements

• 6-8+ years of experience in social media marketing, digital marketing, or a related field.
• Significant agency experience managing complex, multi-client portfolios.
• Proven track record leading enterprise-level organic social strategy.
• Hands-on experience building UGC programs and creator strategies.
• Experience planning and executing influencer marketing campaigns.
• Experience advising on or managing affiliate marketing initiatives.
• Experience leading executive-level client presentations and Quarterly Business Reviews.
• A track record of mentoring peers and improving team processes without formal people management.
• Expert-level comfort with Meta Business Suite, Sprout Social, TikTok, Instagram, Facebook, LinkedIn, Pinterest, X, Threads, and GA4.

Nice to Have

• Experience with creator sourcing platforms like Billo, Aspire, CreatorIQ, or GRIN.
• Experience with affiliate platforms like impact.com, ShareASale, Refersion, or Awin.
• Familiarity with influencer platforms such as Modash.
• Comfort working in Canva, Google Workspace, and Asana.

Who Thrives Here

You show up real, do the hard work with your team, and take ownership of your part without waiting to be asked. You are curious enough to challenge the default, honest enough to name what is not working, and grounded enough to work through the tough moments without losing sight of the bigger picture. You care about progress over perfection and bring both creative energy and strategic thinking to everything you do. If you are energized by results, invested in the work, and want to be part of something that is genuinely building toward something bigger, you will find your people here.

Benefits

• Medical, dental, and vision coverage with multiple plan options
• HSA with company contribution for employees on a high-deductible health plan
• 401(k) with company match
• Paid time off, sick leave, and 11 paid holidays
• Volunteer day and your birthday off
• Monthly internet stipend
• Company-provided equipment
• Mental health resources
• Employee discount program through PerkSpot

Location

This is a fully remote, U.S.-based position. Candidates must be authorized to work in the United States and must currently reside in one of the following states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Indiana, Massachusetts, Michigan, Nevada, North Carolina, New Jersey, New Hampshire, New York, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, or Washington.