Organic Social Media Strategist

What you'll do

• Own and manage SeatGeek's organic social channels end-to-end — including strategy, content creation, scheduling, and publishing across Instagram, TikTok, X, and any emerging platforms worth owning
• Develop and execute a cohesive organic social strategy aligned with brand and business goals — defining channel-specific approaches, content pillars, posting cadence, and audience growth tactics that compound over time
• Ideate and produce culturally relevant, platform-native content that taps into live events, sports, concerts, and entertainment moments — turning what's happening in culture into content that drives engagement, shares, and brand love
• Stay ahead of trends, conversations, and activity in real time — identifying opportunities for timely reactive content, cultural hijacks, and community engagement that keeps SeatGeek part of the conversation
• Serve as the internal expert and evangelist for organic social — bringing platform insights, algorithm changes, and emerging format recommendations to the broader team and helping educate stakeholders on what moves the needle and why

What you have

• A genuine passion for live entertainment and sports. You understand the cultural weight of the NBA playoffs as much as you know the setlist for the Ariana Grande tour — and you instinctively know how to show up for those moments in real time
• A strong creative eye. You can concept and produce content yourself, write a brief that actually inspires a creative team, and give feedback that's specific, actionable, and makes the work better — not just different
• A hands-on content creation experience, including shooting and editing short-form video (CapCut, Adobe Premiere, or similar); comfortable being a producer, director, and sometimes the talent
• A data-first mindset. You're a strong evangelist for the power of organic social, fluent in platform analytics, and able to clearly report on what's working, what's not, and how the channel connects to business outcomes and revenue
• Strong interpersonal and cross-functional communication skills. A natural collaborator who can work fluidly across teams — and who can clearly articulate social strategy to stakeholders at all levels
• Fluent in internet culture — you're always clued into the latest trend, TikTok audio, or viral meme before it peaks, and you know how to translate that into content that feels native, not forced