Lead, Marketing Communications Specialist

About the role

The Lead Communications Specialist will assist the director/senior director/manager in developing and implementing marketing communications strategy and tactical plans to increase awareness of UPMC clinical services and advance business objectives.

Responsibilities

• Serve as Marketing Communications liaison to management and medical staff of clinical and nonclinical programs, and UPMC departments and committees as needed, providing consultation and strategic communications planning where appropriate.
• Provide guidance to communications specialists and summer associates on marketing projects and process. Manage projects of increased complexity, sensitivity, or importance to the organization, or edit major publication.
• Manage the development and production of marketing communications projects for UPMC programs, including print collateral, videos, digital content, and community outreach activities.
• Independently plan, research, and write copy that is creative, well organized, concise, stylistically appropriate to the audience and purpose, and conforming to department style rules.
• Coordinate the work of contributing marketing staff and freelancers including editing and proofreading their copy. Coordinate the work of contributing Marketing Communications staff and support services such as design including editing copy. Take responsibility for approvals and accuracy of information communicated.
• Maintain and monitor budget and manage distribution and delivery of projects. Complete projects on time and within budget. Oversee graphic design and production process (including printing) so that projects are appropriate for the audience and message. Implement brand standards across all marketing projects.
• Demonstrate service-oriented behavior in interactions with clients and co-workers.

Qualifications

• Bachelor’s degree in English, journalism, communications, health sciences, or a related field.
• Minimum of three (3) years of experience in a marketing/communications position or related field.
• Excellent communication, multitasking, organizational, research/interviewing, writing, grammar, and interpersonal skills and knowledge of traditional and digital marketing best practices.

Insurances Services Division

A career with UPMC means more than just caring for patients – when you’re a part of UPMC Insurance Services Division, it means caring for more than four million insurance members, too. UPMC Insurance Services Division offers a full range of health insurance products and services to our network across the country, providing peace of mind, better health, and financial security to our members, along with limitless career opportunities and a rewarding mission to those on our team.

Career Growth

Grow Your Nursing Career Spanning over 20 clinical specialties and more than 50 unique nursing roles, every nurse at UPMC can achieve and advance their goals with the My Nursing Career Ladder. Whether you’re looking to progress to an elevated role or continue your education, UPMC equips nurses with the resources, feedback, leadership, and benefits to help you succeed and achieve your career goals. Here’s how a few nurses have grown their careers through the years at UPMC:

Benefits and Life at UPMC

• Earn over 5 weeks of paid time off every year
• Affordable medical, dental & vision coverage
• Student loan assistance and tuition reimbursement options
• Earn up to 8% of your eligible pay in retirement contributions from UPMC
• Employer-paid life insurance
• Two weeks of paid parental leave
• Family planning resources
• Tuition assistance for dependents
• Comprehensive health care for dependents
• Emergency child and elder care options
• Flexible work arrangements
• Employee resource groups
• Awards for champions of dignity & respect
• Center for Workplace Culture and Engagement
• Programs for veteran engagement