Lead Marketing Analyst

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

About the role

As a Lead Marketing Analyst, you will play a crucial role in driving marketing strategy and performance through data-driven insights. You will be responsible for analyzing market trends, customer behavior, and campaign effectiveness to inform strategic decisions. This role requires a deep understanding of marketing principles, statistical analysis, and the ability to communicate complex findings to both technical and non-technical stakeholders.

Responsibilities

• Conduct in-depth market research and analyze customer data to identify trends and opportunities
• Develop and maintain marketing analytics dashboards to track key performance indicators (KPIs)
• Collaborate with cross-functional teams to implement and optimize marketing campaigns
• Provide actionable insights to inform marketing strategies and budget allocation
• Stay up-to-date with industry best practices and emerging technologies in marketing analytics

Requirements

• Bachelor’s degree in Marketing, Statistics, Data Science, or a related field
• 3+ years of experience in marketing analytics or a closely related field
• Strong proficiency in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI)
• Experience with CRM systems and marketing automation platforms
• Excellent communication skills, both written and verbal
• Ability to work independently and manage multiple projects simultaneously

Qualifications

• Proven ability to interpret and apply statistical models to real-world problems
• Experience with predictive modeling and machine learning techniques
• Knowledge of A/B testing and multivariate testing methodologies
• Experience with Google Analytics and other web analytics tools

Skills

• Data analysis and interpretation
• Statistical modeling and predictive analytics
• CRM and marketing automation systems
• Excel and SQL proficiency
• Communication and presentation skills

Benefits

• Flexible remote work schedule
• Competitive compensation package
• Professional development opportunities
• Health and wellness benefits

Pay

$80,000 - $100,000 annually

Schedule

Full-time, 40 hours per week