Lead Marketing Analyst

About the role

The Marketing team at Envestnet is seeking a Lead Marketing Analyst to join our team and help us connect marketing activity to business outcomes. Reporting to the Head of Marketing Operations, Martech and Analytics, you will be a key contributor to our enterprise analytical foundation.

Responsibilities

• Build and maintain automated dashboards that track core marketing KPIs, ensuring they are credible and decision-ready for senior leadership.
• Deliver recurring performance reports that identify key drivers and forecast implications for future growth.
• Establish and monitor leading indicators that provide early signals on campaign health and funnel efficiency.
• Own marketing systems, methodologies, and KPI/governance frameworks to ensure consistent measurement and data-driven decision making.
• Analyze marketing's contribution to pipeline and revenue using multi-touch attribution models aligned to strategic growth priorities.
• Partner with Revenue Operations and IT to ensure seamless integration and alignment between marketing data infrastructure and CRM systems.
• Develop reporting that clearly communicates marketing's impact on pipeline coverage and revenue targets.
• Monitor and optimize the lead and account lifecycle, driving alignment on funnel stages and handoff rules to improve end-to-end visibility.
• Apply rigorous data and process governance, including taxonomies and routing, to increase speed and consistency.
• Identify bottlenecks in conversion and partner with cross-functional teams to implement scalable, automated solutions.
• Evaluate campaign performance across the platform ecosystem, including CDPs and MAPs, to synthesize findings into clear recommendations.
• Run A/B tests and design experiments with statistically meaningful outcomes to drive platform ROI.
• Translate complex data into storytelling to help the team understand why performance trends are occurring and what to do next.

Requirements

• 8+ years of experience in marketing analytics, growth analytics, or a related data role, ideally at an enterprise scale.
• Strong proficiency in SQL and experience pulling data from a data warehouse such as Snowflake, BigQuery, or Redshift.
• Hands-on experience with BI tools like Power BI and a deep understanding of integrated MarTech ecosystems.
• Deep familiarity with CRM and Marketing Automation Platforms such as Salesforce and Eloqua.
• Solid understanding of B2B marketing funnels, lead and account definitions, and closed-loop reporting.
• Ability to communicate complex data clearly to both technical and non-technical audiences.

Qualifications

• Nice-to-Haves: Experience with ABM orchestration and intent platforms like 6sense, experience with marketing attribution platforms like Bizible, knowledge of privacy-by-design and data stewardship as applied to enterprise marketing data and analytics, familiarity with Python or R for statistical analysis or automation, industry experience driving measurement in B2B, enterprise, fintech, or platform-based businesses.