Lead Market Research Analyst

Required Education Bachelor's degree in business, Marketing, Marketing Research, or a related field. Preferred Education Master's degree in business, Marketing, Marketing Research, or a related field. Required Skills Seven or more years of relevant experience in market research, customer insights, Voice of Customer (VoC) programs, or qualitative and quantitative research. Advanced expertise in customer research, Voice of Customer methodologies, and customer experience analytics. Strong analytical, creative problem-solving, and strategic thinking skills. Strong written, verbal, and presentation communication skills, including the ability to deliver executive-level presentations. Experience integrating customer feedback, operational metrics, market intelligence, and other internal and external data sources. Ability to translate complex data and research findings into actionable insights and strategic business recommendations. Strong knowledge of data visualization, data modeling, dashboard strategy, and reporting. Experience developing customer insights strategies, research methodologies, and analytical approaches. Ability to lead complex research initiatives, manage competing priorities, and deliver results aligned with business objectives. Strong stakeholder management, relationship-building, and cross-functional collaboration skills. Ability to facilitate meetings, lead action-planning sessions, and build alignment among stakeholders. Experience establishing research standards, governance practices, and analytical processes. Strong project management and business process modeling skills. Ability to influence business decisions and communicate customer requirements effectively. Ability to mentor, coach, and develop analysts across different experience levels. Advanced proficiency in Microsoft Office, reporting, and presentation development. Ability to work independently while collaborating effectively with cross-functional teams. Preferred Skills Three years of prior experience working with Voice of Customer programs. Project management experience. Experience in the utility industry. Experience with analytical tools and platforms such as SQL, Power BI, SAS, SPSS, R, Python, or similar technologies. Experience developing dashboards, data models, and enterprise reporting solutions. Experience managing vendor partnerships and optimizing research methodologies. Experience establishing enterprise research standards and guiding analytical tool adoption. Experience leading customer experience improvement initiatives and translating research findings into measurable business outcomes. Job Duties Lead the design, execution, and delivery of complex qualitative and quantitative customer research programs addressing high-impact business questions and strategic priorities. Develop and advance customer insights, Voice of Customer, and analytics strategies to support evolving business needs and improve customer experience. Establish and oversee research governance, enterprise standards, and portfolio prioritization. Shape long-term customer insights capabilities and ensure research investments align with business priorities. Integrate customer feedback, operational metrics, and internal and external data sources to understand customer behaviors, perceptions, and needs. Lead analytical initiatives that leverage customer research, operational data, and market intelligence to identify opportunities and solve complex business problems. Develop and deliver executive-level reports and presentations communicating actionable insights, business implications, and recommendations. Build and maintain trusted relationships across business lines, serving as a strategic partner and subject matter expert in customer insights, Voice of Customer, and customer experience trends. Lead stakeholder action-planning sessions to translate customer insights into measurable improvements and business outcomes. Evaluate, manage, and optimize vendor partnerships, research methodologies, and program standards. Ensure data quality, operational efficiency, and continued value from Voice of Customer programs. Coach and develop analysts by providing guidance, constructive feedback, and leadership. Strengthen the team's research, analytical, stakeholder engagement, and insight-development capabilities. Define analytical approaches and standards, guide tool adoption, and determine appropriate research methodologies. Translate complex analytics into enterprise strategies that influence business decisions. Manage recurring research deliverables, including monthly reports associated with transactional surveys. Oversee survey platforms used to distribute and collect customer feedback across IVR, web, and field interactions. Analyze survey results and prepare reports that support business decision-making. Manage ad hoc research requests from business teams, including Energy Efficiency and Electrification, while balancing existing workloads and resources. Identify opportunities to improve customer insights processes, research methodologies, reporting, and analytical capabilities. Job Requirements Must be comfortable leading complex research initiatives and working with both recurring deliverables and ad hoc business requests. Must demonstrate strong leadership, strategic thinking, analytical problem-solving, and communication skills. Must be able to present research findings and recommendations to senior leadership. Must be capable of managing competing priorities and collaborating across multiple business functions. Technical or coding skills are a plus, particularly SQL, R, or Python for dashboard development and advanced analytics. Microsoft Office and Microsoft Teams proficiency are expected.**Only those lawfully authorized to work in the designated country associated with the position will be considered.****Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.** About Rose Founded in 1993Office Locations Across the U.S.150+ Clients: Corporations and Government AgenciesEmployee Oriented CompanyChallenging Assignments Across the U.S.Continuous Professional Development EMPLOYEE COMMENTS We want you to work with us, but don't take our word for it. Take a look at this sampling of employee comments. They speak for themselves.