Lead Market Development

About the role

Overall Purpose: Identify and capitalize on new business opportunities by conducting market research, creating strategic alliances and partnership programs, and developing pricing offer strategies for expanding distribution and driving growth. This position requires office presence of a minimum of 5 days per week and is only located in Atlanta, Georgia; Dallas, Texas; El Segundo, California. No relocation is offered.

Responsibilities

• Strategic Planning and Execution: Develop and execute comprehensive short and long-term strategies to drive market growth, penetration, and achieve business objectives, including specific initiatives for new and existing products, services, and verticals.
• Regional and Market Pricing Strategy: Develop pricing offers and build business cases tailored to local market conditions, customer needs and competitive intensity.
• Program and Project Management: Lead the design, implementation, and analysis of strategic initiatives and programs, including the launch and communication plans at the national and market levels, ensuring alignment with market and business needs.
• Partnership and Alliance Management: Establish, nurture, and manage strategic partnerships and alliances, negotiating engagement terms to enhance market presence, drive revenue, and support mutual goals, while continuously assessing partner needs and business drivers.
• Market Research and Analysis: Conduct thorough market research and provide detailed data analytics to inform strategic decision-making, optimize market strategies, and improve program effectiveness, including competitive analysis and market trends.
• Compliance and Collaboration: Ensure compliance with regulations and collaborate cross-functionally with marketing, operations, and technical teams to drive results and innovation.
• Act as an experienced professional recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge; leads significant projects with strategic autonomy, influencing executive decisions; mentors less experienced staff; implements long-term plans impacting the organization; frequently collaborates with senior leadership.

Requirements

• Bachelor’s degree (BS/BA) desired.
• 5+ years of related experience.
• Certification is required in some areas.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Pay

Salary range: $128,400.00 - $215,800.00 USD Annual.

Schedule

Weekly Hours: 40; Time Type: Regular; Office presence: minimum 5 days per week.