Market Development Lead

Responsibilities

• Own top-of-funnel pipeline generation across early stage inbound leads and Artisan AI-sourced leads into qualified opportunities
• Execute rapid, thoughtful follow-up with webinar attendees, field event contacts, and marketing-sourced leads to book sales meetings
• Drive pre- and post-event outreach to maximize pipeline generated from field events and conferences, using AI to handle research and first drafts so you can focus on high value conversations
• Build, write, and optimize Outreach sequences while owning message quality, brand alignment, and AI personalization
• Leverage AI tools like Artisan, Outreach, and Claude for account identification, persona mapping, and tailored messaging
• Identify and pre-qualify cold key persona contacts and ICP accounts across target verticals
• Surface quality insights to RevOps, Sales, and Marketing on lead conversion to optimize GTM feedback loop
• Serve as a signal amplifier between the top of funnel and the sales floor to improve the overall sales motion

Requirements

• Bachelors degree or equivalent experience
• Minimum 1–3 years of experience in a sales development, inside sales, or growth marketing role with a demonstrable track record of quota attainment
• Strong written communication skills—you can write a cold email that actually gets a reply
• Comfortable making phone calls to high-propensity leads
• Demonstrated ability to work with CRM and sales engagement tools (HubSpot, Outreach, Salesforce, or equivalent)
• Intellectually curious with a genuine interest in how AI is changing sales and GTM motions
• Strong instinct for the human role in AI-assisted outreach—you know AI helps with scale, but you own quality and persuasion
• Proven ability to self-manage pipeline, prioritize high-intent leads, and operate independently

Location

Based in San Francisco; able to work from our SF office

Preferred Qualifications

• Experience in B2B SaaS, data, or martech
• Experience selling into or prospecting within at least one of our core verticals: Retail, Travel & Hospitality, Financial Services, or Nonprofit organizations
• Exposure to AI prospecting tools (Artisan, Clay, or similar)
• Interest in a career path toward Sales, RevOps, Growth Marketing, or GTM Engineering