Lead Market Development

Key Responsibilities

• Analyze market, product, and channel performance to identify opportunities, trends, risks, and emerging drivers of attainment.
• Develop executive-ready insights that explain how customer acquisition, retention, traffic, conversion, and other performance metrics are influencing results.
• Translate complex analytical findings into concise, decision-ready recommendations for market leadership.
• Support weekly, monthly, and quarterly business reviews with actionable insights and performance narratives.
• Monitor performance against Budget, Forecast, and other operating plans across products, channels, and markets.
• Develop reporting and performance views that connect attainment results to underlying business drivers.
• Establish performance management routines that improve visibility, accountability, and decision-making across leadership teams.
• Identify emerging trends and risks that may impact current-quarter and future attainment.
• Develop a deep understanding of channel-level performance drivers, including traffic, conversion, productivity, churn, offer effectiveness, and sales mix.
• Evaluate the impact of promotions, pricing actions, marketing investments, and go-to-market initiatives on market performance.
• Build drivers-based forecasts, waterfall analyses, and performance attribution views that quantify how channel performance, business initiatives, opportunities, and risks impact gross adds, disconnects, and net add attainment.
• Identify the channels, initiatives, and operational factors contributing most significantly to forecast changes and performance outcomes, and provide recommendations to improve results.
• Partner with Pricing, Offers, Marketing, Go-to-Market, and Forecasting teams to identify and evaluate opportunities that can improve market performance.
• Assess expected volume impact, execution requirements, timing considerations, and implementation dependencies associated with proposed initiatives.
• Help prepare markets and partner organizations for execution by aligning stakeholders around priorities, deployment timelines, and expected outcomes.
• Maintain visibility into critical milestones, launch readiness requirements, and decision deadlines necessary to influence quarterly results.
• Leverage AI-enabled analytics, automation, and advanced analytical techniques to accelerate insight generation and improve business decision-making.
• Partner with Data & Technology teams to enhance reporting tools, dashboards, forecasting inputs, and decision-support capabilities.
• Develop scalable analytical frameworks and ensure data accuracy, consistency, and integrity across business reviews and planning processes.
• Serve as an AI champion by identifying opportunities to automate workflows, improve productivity, and expand analytical capabilities through responsible AI adoption.

Qualifications

• 5+ years of experience in analytics, strategy, finance, business intelligence, consulting, marketing analytics, or related disciplines.
• Proven experience translating complex business problems into actionable insights and business recommendations.
• Strong analytical and quantitative skills with experience in performance management, forecasting, opportunity analysis, and strategic planning.
• Proficiency in Power BI, SQL, Databricks, Snowflake, Excel, and related analytical tools.
• Experience working with large, complex datasets and developing scalable reporting and decision-support frameworks.
• Demonstrated ability to identify strategic opportunities and influence action across matrixed organizations.
• Experience developing executive-facing presentations, recommendations, and business reviews.
• Strong understanding of market performance drivers, go-to-market strategies, customer acquisition, retention, and growth initiatives.
• Passion for leveraging AI technologies and automation to improve business outcomes and team effectiveness.
• Experience supporting sales, marketing, pricing, forecasting, operations, or go-to-market organizations is highly desirable.
• BA/BS degree required; advanced degree in Business, Analytics, Economics, Statistics, Finance, or related discipline preferred.
• Strong project management, collaboration, organizational, and leadership skills.
• Ability to thrive in a fast-paced, evolving environment with multiple priorities and stakeholders.

Pay

This position earns between $128,400.00 - $215,800.00 USD Annual.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone