Lead Manager – Digital Consumer Engagement

Company William Grant & Sons Location New York, NY Other Marketing Apply Job Introduction Our brands have always been built through meaningful consumer connections, and this role will help shape how those connections evolve. As Lead Manager, Digital, you will develop integrated consumer engagement strategies that connect content, culture, community, commerce, CRM, and media into cohesive consumer experiences. While organic social, content, community engagement, and CRM are important focus areas, this is not a channel specialist role. Rather than owning a single discipline, you'll help orchestrate how multiple touchpoints work together to drive brand growth, consumer engagement, and business performance. Partnering across brand, media, ecommerce, CRM, content, and agency teams, you'll help create a connected, measurable consumer engagement ecosystem aligned to evolving consumer behaviors. Success in this role comes from the ability to connect and orchestrate multiple marketing disciplines into a cohesive consumer experience, rather than serving as the deep specialist in any single channel. Main Responsibility You'll lead integrated consumer engagement strategies that connect audience insights, content, media, CRM, and commerce. Collaborate with cross-functional teams to create seamless consumer journeys, translate insights into action, improve personalization and engagement, and align initiatives with business objectives. Champion integrated marketing across the organization and explore emerging platforms, AI-enabled capabilities, and new ways of working to strengthen consumer engagement. Our Ideal Candidate Candidates with backgrounds in integrated marketing, consumer engagement, digital strategy, CRM, content strategy, or omnichannel marketing are likely to be most successful in this role.You're a modern digital marketer and consumer engagement strategist who understands how different marketing disciplines work together to influence consumer behavior. While you bring particular strength in areas such as organic social, content, community engagement, and CRM, your greatest value comes from connecting people, capabilities, and channels into a unified consumer engagement strategy. You're an integrator by nature, comfortable working across specialist disciplines without needing to be the technical expert in every area. You have experience developing integrated marketing programs that span content, audience, media, CRM, and commerce, and you're comfortable influencing across diverse stakeholders and specialist teams. You know enough about each discipline to ask the right questions, challenge partners, identify opportunities, and connect activity across the consumer journey. You're equally comfortable thinking strategically and driving execution, and you enjoy bringing people together around a shared vision. Above all, you're curious about evolving consumer behaviors, emerging technologies, and new ways to create meaningful consumer experiences that drive measurable business results. Skills And Qualifications Strategic marketer with experience developing integrated consumer engagement and digital marketing strategies across multiple channels and touchpoints Demonstrated experience leading organic social, content, community engagement, and CRM strategies, with the ability to connect these disciplines into broader marketing strategies Strong understanding of how content, media, CRM, audience strategy, commerce, and digital experiences work together to drive consumer and business outcomes Demonstrated ability to operate as an integrator across multiple marketing disciplines, aligning teams, partners, and channels around shared consumer and business outcomes Experience leading cross-functional initiatives and connecting specialist disciplines into cohesive marketing programs Experience leading agencies and specialist partners across multiple disciplines, ensuring work is connected and aligned to broader strategic objectives Strong understanding of evolving discovery behaviors, audience engagement, and omnichannel consumer journeys Experience translating consumer, cultural, and performance insights into business recommendations Experience with CRM, audience segmentation, and personalization Adaptability toward emerging platforms, technologies, and AI-enabled workflows Ability to balance strategic thinking with operational execution in a fast-paced environment Intellectually curious and highly engaged with evolving digital culture, platforms, and consumer trends Creative thinker with a bias toward experimentation, innovation, and building culturally relevant brand experiences What We Can Offer You We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.Our employees enjoy a generous vacation entitlement.Comprehensive Private Healthcare that includes Medical, Dental & VisionOur employees can join our 401(k) savings plan. The company matches employees' contribution up to 5%, in addition to a Discretionary Contribution.Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.Our Life and AD&D cover is a multiple of three times your annual basic salary.Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.Learning resources to help you be your best self. Apply