Lead Digital Product Manager – Attract & Discover

About the job

We are looking for a strategic and technically sharp team player to join our Digital Product team as our Lead Digital Product Manager – Attract & Discover, reporting directly to our Head of Digital Product.

What you’ll be responsible for

• Own the end-to-end product strategy and roadmap for on-site discovery and acquisition surfaces — including search, navigation, collections, landing pages, and guided entry flows — setting long-term vision and ensuring alignment with business goals, customer needs, and technical feasibility.
• Define and drive the team’s north star: first-touch to product surface rate, the % of new and lapsed-customer sessions that reach a meaningful product interaction. Own the input metrics — organic and SEO/GEO session growth, search-to-product rate, navigation engagement rate — and move them.
• Lead the technical SEO, AEO, and GEO product strategy: partner with Engineering on crawlability, site structure, schema, and product data enrichment to ensure Bombas surfaces effectively in both traditional search and AI-driven discovery channels.
• Own the ad-to-site journey as a product surface: design and build intent-based routing logic, dynamic landing experiences, and personalized entry points that connect paid and organic channels to the right on-site experience for the right customer.
• Own the content system and visual storytelling surfaces as product experiences — not just templates. Define what content structure, taxonomy, and entry-point design does for conversion at the top of the funnel.
• Serve as the primary product partner to Marketing and Brand for acquisition surfaces — translating campaign needs into durable, reusable product capabilities.
• Lead multi-phase initiatives from problem definition to launch and iteration, coordinating across Engineering, UX, Analytics, Site Merch, Creative, and Marketing.
• Own A/B tests end-to-end: define hypotheses, set success metrics, size experiments, monitor performance, and report findings.
• Identify and evaluate opportunities using quantitative and qualitative data — funnel analysis, session behavior, search query data, organic performance signals — and translate them into actionable initiatives.
• Mentor teammates and contribute to team culture, modeling a balance of strategic clarity, execution excellence, and customer-first thinking.

What we’ll love about you

• Motivated by the top-of-funnel problem — you find it interesting that most sessions never reach a product, and you want to fix that.
• A systems thinker who designs for reuse: you build routing logic, content models, and entry-point architectures that compound over time rather than solving one campaign at a time.
• Comfortable holding both the strategic and executional thread — you can write a product strategy and a tight PRD in the same week.
• You have a point of view on how AI is reshaping organic discovery and can translate that into product decisions without waiting for the roadmap to catch up.
• You’re as comfortable in a Marketing conversation about a campaign landing page as you are in an Engineering discussion about crawl budget or routing logic.
• A team player who is willing and happy to help
• Belief in our mission and understand the importance of giving-back

What you’ll love about us

• We are a team of smart, interesting, diverse, funny, and loving people.
• We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
• We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
• We value fun. This is why we host office lunches, offsite team outings and company retreats.
• We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
• We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
• We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full-time employees. This includes over 20 paid company holidays, year-round "Flexible Fridays" and unlimited vacation, sick, and wellness days.
• We understand the importance of communication and offer a monthly phone stipend for all full-time employees.
• We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full-time employees.

What you’ll bring

• Digital product management experience with meaningful time on search, discovery, SEO, or acquisition-oriented DTC or eCommerce surfaces.
• A track record of owning top-of-funnel product strategy and moving organic acquisition or on-site engagement metrics with measurable, sustained impact.
• Technical fluency in how search engines, AI crawlers, and on-site search systems work — enough to partner credibly with Engineering on schema, crawlability, and site architecture decisions.
• Strong experimentation practice: you’ve run A/B tests end-to-end, scope them properly, and report findings in a way that builds confidence in the methodology.
• Experience coordinating across Marketing, Engineering, and content or creative stakeholders to ship acquisition-facing surfaces on time and with measurable results.

Bombas is committed to delivering competitive and equitable pay for our employees.

The pay range for this position at the start of employment is expected to be between $160,000 and $175,000/year. However, the base pay offered may vary depending on multiple factors, including job-related knowledge, skills, experience, market factors, and business need.

If hired, the position is “at-will” and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.