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Jobs · Marketing · Delaware

Lead Product Manager – Digital Analytics Platform & Strategy

OneMain Financial · Wilmington, DE · 3 wk ago
Marketing$110k–$165k/yrFull-time

About the role

You will own the product strategy and roadmap for OneMain’s Customer Journey Intelligence foundation. This includes how customer behavioral data is captured, standardized, validated, connected, and made usable across digital products, analytics, reporting, experimentation, and optimization.

You will lead the development of a governed digital analytics foundation that gives teams trusted, consistent, and actionable customer journey data. This role sits at the center of product, engineering, analytics, data, and marketing teams, with responsibility for setting standards, driving adoption, and ensuring measurement is built into the product development lifecycle from the start.

You will also help modernize OneMain’s digital data ecosystem by reducing fragmented tracking, improving identity consistency, enabling reusable journey data products, and supporting the transition away from legacy or tightly coupled data dependencies.

Responsibilities

  • Own the roadmap for OneMain’s Customer Journey Intelligence foundation, including digital analytics tracking, standards, adoption, and data quality
  • Set and maintain standards for how customer activity is captured and measured across OneMain’s web and mobile products
  • Define consistent event, property, identity, and measurement standards that help teams understand customer journeys across products and channels
  • Possess strong understanding of how digital data moves across systems, with the ability to work closely with engineering, analytics, and data teams
  • Experience setting standards or improving data quality across multiple teams, tools, or systems
  • Ability to translate business needs into clear data, tracking, and measurement requirements
  • Proven ability to influence cross-functional teams and drive adoption of new standards or processes
  • Experience with analytics or data platforms such as Adobe Analytics, Google Analytics, Heap, Snowflake, or similar tools

Requirements

  • Bachelor’s degree in Computer Science, Engineering, Information Systems, Data Analytics, or a related technical field (or equivalent practical experience)
  • 8+ years of product management experience, preferably with digital analytics, data platforms, or customer-facing digital products
  • Experience defining or improving how customer behavior is measured across web and/or mobile applications
  • Strong understanding of how digital data moves across systems, with the ability to work closely with engineering, analytics, and data teams
  • Experience setting standards or improving data quality across multiple teams, tools, or systems
  • Ability to translate business needs into clear data, tracking, and measurement requirements
  • Proven ability to influence cross-functional teams and drive adoption of new standards or processes
  • Experience with analytics or data platforms such as Adobe Analytics, Google Analytics, Heap, Snowflake, or similar tools

Preferred Skills

  • Experience working with custom digital tracking or instrumentation frameworks, such as internal tracking libraries, event collectors, or similar tools
  • Familiarity with identity, session, and event tracking challenges across web and mobile experiences
  • Experience working in financial services, fintech, or another regulated industry

Benefits

  • We promote social and family well-being by offering paid time off for volunteer hours and providing family back-up care.
  • We offer extensive, comprehensive coverage to support team members’ needs physically and mentally, such as access to Talkspace and Hinge for on-demand physical therapy via an app.
  • We offer financial wellness that includes 401(k) with match, ESPP, tuition reimbursement and tools like subscription cancelation that help you stay on top of your financial goals.

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