Lead Manager - Digital Consumer Engagement

Consumer engagement is evolving rapidly. Discovery, content, community, commerce, media, CRM, and emerging technologies are increasingly interconnected, creating new opportunities for brands to build meaningful consumer relationships.As Lead Manager – Digital, you'll help shape how our brands connect with consumers across the marketing ecosystem. You'll lead the development of integrated consumer engagement strategies that bring together brand, media, content, CRM, ecommerce, agencies, and audience insights to create connected consumer experiences that drive growth.This is not a channel ownership role. Success comes from connecting marketing disciplines, aligning stakeholders, and building integrated strategies that move consumers from awareness to advocacy and purchase.What We Can Offer YouWe offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.Our employees enjoy a generous vacation entitlement.Comprehensive Private Healthcare that includes Medical, Dental & VisionOur employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.Our Employee Assistance Program offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.Our Life and AD&D cover is a multiple of three times your annual basic salary.Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.Learning resources to help you be your best self.Main ResponsibilitiesDevelop integrated consumer engagement strategies across brand, content, media, CRM, commerce, and owned channels.Connect marketing disciplines and agency partners around common business and consumer objectives.Translate consumer, cultural, audience, and performance insights into actionable recommendations.Identify opportunities to improve personalization, engagement, and consumer experience effectiveness.Champion more connected planning approaches that break down channel silos.Explore emerging platforms, AI-enabled capabilities, and evolving consumer behaviors to strengthen marketing effectiveness.Help evolve the organization toward a more integrated consumer engagement model.Our Ideal CandidateYou're a modern marketer who understands how different marketing disciplines work together to influence consumer behavior and drive business results.You may have developed expertise in a specific area during your career, but you've expanded beyond channel ownership into broader strategic leadership, integrated planning, and cross-functional collaboration. You're comfortable influencing specialists without needing to be the deepest technical expert in every discipline.Your strength lies in connecting people, ideas, capabilities, and channels into cohesive marketing strategies that create better consumer experiences and stronger business outcomes.Candidates from backgrounds such as Integrated Marketing, Consumer Engagement, Omnichannel Marketing, Digital Strategy, Marketing Strategy, Connections Planning, Customer Experience, or Brand Experience are likely to be particularly successful in this role.Skills & QualificationsExperience developing integrated marketing, consumer engagement, or omnichannel strategies.Strong understanding of how content, media, CRM, commerce, audience strategy, and consumer experience work together to drive growth.Experience leading cross-functional initiatives involving diverse stakeholders and partners.Ability to translate consumer and business insights into marketing strategies and recommendations.Experience working with agencies and specialist teams across multiple disciplines.Strong communication, influence, and stakeholder management skills.Curiosity about emerging technologies, AI, and evolving consumer behavior.Ability to balance strategic thinking with execution.Why this is differentThis role is designed for marketers who enjoy connecting disciplines rather than owning a single channel. We're looking for an integrated marketer and marketing orchestrator who can bring together specialist capabilities into a unified consumer engagement strategy.The salary range for this role, based out of our NYC office is $140,000 - $160,000. Work schedule is 4 days in the office and 1 day work from home.About William Grant & SonsA HOME FOR RARE CHARACTERSWilliam Grant & Sons: a home where Rare Characters thrive.We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We’re proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.OUR AGILE WORKING PHILOSOPHYOur agile working philosophy is to “Have your best work day everyday”.Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.We are open to discussing possible agile/flexible working options as part of the recruitment process.INCLUSIVE RECRUITMENT PROCESSDiversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.