Lead Digital Marketing Manager

About the role

The organization operates in the healthcare technology industry, focusing on improving healthcare access, affordability, and effectiveness through a technology-enabled care platform. It addresses industry challenges by providing solutions that span urgent, acute, specialty, behavioral, and chronic condition care. The organization serves large, sophisticated healthcare providers in the U.S. and worldwide, leveraging technology to transform care delivery for better equity, accessibility, efficiency, and cost-effectiveness.

The LEAD DIGITAL MARKETING MANAGER is responsible for overseeing the marketing web estate across four distinct properties. This role focuses on ensuring the performance, conversion, compliance, and discoverability of these web properties, particularly as search behavior evolves with AI-generated answers. It directs engineering and design efforts to deliver a high-quality web platform that supports demand and engagement objectives while maintaining governance and compliance standards.

Responsibilities

• Own performance, conversion, and delivery of four web properties
• Manage web compliance and governance including cookie consent and tracking
• Optimize GEO and AI-answer discoverability alongside traditional search
• Define and prioritize website development work executed by engineering
• Coordinate with design team on visual execution for the web estate
• Develop and manage the web roadmap and its business case

Requirements

• 7+ years in web, digital marketing, or growth with direct web estate ownership
• Proven ability to improve conversion metrics on owned properties
• Technical SEO expertise with experience in GEO and AI-answer discoverability
• Experience directing engineering delivery without controlling resources
• Knowledge of web compliance, tracking governance, and consent management
• Proficient in analytics to validate web performance claims
• Ability to manage roadmaps across multiple stakeholder groups

Skills

• Experience in healthcare or regulated industries, including accessibility
• Management of multi-property or multi-brand estates
• Experience with CMS migration or replatforming
• Ability to establish GEO measurement baselines

Benefits

• Flexible Personal Time Off (Vacation time)
• 401K match
• Competitive healthcare, dental and vision insurance plans
• Paid Parental Leave (Maternity and Paternity leave)
• Employee Stock Purchase Program
• Free access to telehealth services and wellness programs
• Free subscription to the Calm App
• Tuition Assistance Program
• Pet Insurance

Pay

The typical base salary range for this position is $121,950 - $149,050. The actual salary offer will depend on multiple factors including knowledge, skills, and relevant experience.