Lead Industry Marketing Manager - Cross Industry

About the role

The Lead Industry Marketing Manager is responsible for leading the development and execution of integrated marketing plans that drive pipeline and revenue growth across go-to-market segments and plan areas. This role focuses on building comprehensive go-to-market strategies, establishing audience-specific thought-leadership initiatives, and ensuring alignment with business objectives through close collaboration with key stakeholders across sales and marketing.

Here's What You'll Do

• Operate as a trusted advisor to business leaders and sales teams; lead the development, execution, and management of complex, high-impact marketing strategies and campaign themes.
• Lead the development, execution, and management of a comprehensive marketing plan and budget — encompassing market analysis, competitive analysis, segmentation, targeting, positioning, messaging, content planning, demand generation, and customer marketing.
• Partner with demand creation, sales enablement, market intelligence, and cross-functional marketing and sales teams to ensure effective execution of campaign programs.
• Forecast, measure, analyze, and report on program impact; translate insights into data-driven recommendations and program modifications to optimize results.
• Research, design, and manage live events aligned to campaign themes, including cohesive pre-event, at-event, and post-event strategies; evaluate, select, and manage vendors supporting local demand creation efforts.
• Develop value-based social media plans, mentor and coach team members, and contribute as an innovative thought leader to the overall growth and quality of the marketing organization.

Technology Tools

• AIPower
• BISalesforce

Role Essentials

• Bachelor's degree in Marketing or an industry-related field, with significant marketing experience in a high-tech B2B environment.
• Proven experience developing and managing marketing plans and budgets in direct support of sales goals.
• Expertise in preparing, presenting, advocating, and defending innovative ideas within cross-functional group settings.
• Excellent oral and written communication skills with a professional demeanor and the ability to engage with others with discretion and tact.
• Highly organized, self-motivated, and experienced at successfully managing multiple projects with minimal oversight and keen attention to detail.

What We'd Like to See

• Experience with demand generation, digital marketing, and integrated campaign execution in enterprise software or SaaS environments.
• Familiarity with thought leadership content development and audience-specific messaging strategies.
• Strong vendor management experience, including event venues, digital marketing agencies, and list brokers.
• Demonstrated ability to mentor, coach, and develop team members in a collaborative environment.
• Deep knowledge of marketplace trends, value propositions, and partner and customer networks within relevant industries.

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Hyland is committed to creating a positive, inclusive workplace and supporting its employees' careers and wellbeing. For more information, visit Hyland.com.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations.