Lead Growth Marketing Manager

About the role

We are seeking a Lead Growth Marketing Manager to help Kit reach our 2026 business goals by optimizing our acquisition engine, improving LTV:CAC, growing brand awareness with the right audiences, and increasing high-quality inbound sales pipeline.

Responsibilities

• Leverage data and analytics to optimize paid acquisition performance across multiple channels.
• Identify and execute on high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences.
• Own strategy, execution, testing, budget allocation, and outcomes across core paid channels.
• Partner with Creative and Product Marketing to develop, test, and iterate paid creative that reflects Kit’s brand while driving measurable results.
• Build and improve attribution, reporting, and decision-making systems that connect campaign performance to business outcomes.
• Work closely with Sales, Analytics, Lifecycle, and Product teams to ensure alignment and effectiveness of marketing efforts.

Requirements

• 8–12+ years of experience in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses.
• Proven success improving marketing efficiency while maintaining or increasing qualified lead volume, pipeline, or revenue.
• Experience scaling and optimizing paid channels such as Google, Meta, LinkedIn, YouTube, or other relevant channels.
• Experience partnering with creative teams to produce performance creative that is both brand-aligned and results-driven.
• Experience building or improving attribution, reporting, and decision-making systems that connect campaign performance to business outcomes.
• Experience marketing to high-intent audiences where quality, fit, and long-term value matter more than raw signup volume.

Qualifications

• Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement.
• Strong collaboration with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product teams.
• Able to balance brand-building and performance marketing goals without treating them as separate or competing efforts.
• Ability to manage budgets, forecast, and prioritize effectively in a profitable, resource-conscious company.

Skills

• Paid acquisition strategy and execution across multiple channels.
• Understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement.
• Strong understanding of creative testing and performance feedback loops.
• Experience building or improving attribution, reporting, and decision-making systems.
• Experience marketing to high-intent audiences where quality, fit, and long-term value matter more than raw signup volume.
• Data-driven decision making based on performance, customer quality, and business impact.
• Bias toward action with a strong testing and iteration mindset.
• Comfortable with ambiguity while still communicating clearly and working in public.
• Scrapiness, resourcefulness, and excitement to drive impact without needing a large team or unlimited budget.

What will set you up for success

• Low ego, high ownership — you take accountability for outcomes and proactively identify what needs to be done.
• Self-starter who can create structure, prioritize clearly, and move work forward without waiting for perfect direction.
• Collaborative operator who knows how to bring Creative, PMM, Sales, Analytics, and Product along in the work.
• Strong creative judgment and curiosity about what messaging, storytelling, and positioning will resonate with our customers.
• Data-driven decision maker who optimizes based on performance, customer quality, and business impact.
• Bias toward action with a strong testing and iteration mindset.
• Comfortable with ambiguity while still communicating clearly and working in public.
• Scrapiness, resourcefulness, and excitement to drive impact without needing a large team or unlimited budget.

What won't set you up for success

• Optimizing for spend, impressions, or lead volume without connecting work to LTV:CAC, pipeline quality, and revenue.
• Treating creative as a service request rather than a strategic lever for growth.
• Working in a silo or waiting for other teams to hand you fully formed plans.
• Focusing only on brand awareness or only on performance marketing, without understanding how the two reinforce each other.