Growth Marketing Manager

About the role

The Growth Marketing Manager is DemandTec's pipeline engine. This role owns demand generation across digital channels, from paid media and account-based marketing to marketing automation and campaign execution, and is directly accountable for generating measurable pipeline from new logo and expansion opportunities.

With a lean team that operates at scale through AI tools and agency leverage, this role is built for a marketer who runs toward revenue accountability. You will own the mechanisms that connect marketing activity to sales pipeline, and you will be expected to report on both.

Requirements

• What You'll Own:
  • Demand Generation and Pipeline Design: Execute multi-channel demand gen programs targeting enterprise retail and CPG buyers across the full funnel, from awareness through pipeline creation.
  • Paid Media Strategy and Execution: Manage budget allocation and performance against pipeline targets across LinkedIn, Google, and programmatic channels.
  • ABM Campaigns: Develop and run ABM campaigns targeting named expansion accounts and key new logo targets in the retail and CPG segments.
  • Partner with WebFX Retainer: Develop SEO strategy, paid campaigns, and website conversion optimization.
• Marketing Automation and Operations:
  • Own HubSpot as the marketing automation and CRM intelligence layer.
  • Build, optimize, and monitor all nurture programs, lifecycle stages, and lead scoring models.
  • Maintain and improve lead lifecycle processes, ensuring clean handoffs to Sales with clear definitions and SLA adherence.
  • Build reporting dashboards that give the SVP and sales leadership real-time pipeline visibility.
• Campaign Execution:
  • Translate strategic marketing plays into campaign briefs, timelines, and channel-ready assets.
  • Drive event-based demand gen programs tied to industry conferences, DemandTec-hosted webinars, and owned event activations.
  • Partner with Content and Product Marketing to ensure campaign messaging is on-brief and conversion-ready.

Qualifications

• 4 to 6 years of experience in B2B demand generation or growth marketing, ideally at a SaaS or enterprise technology company.
• Proven record of generating pipeline and reporting on revenue impact, not just lead volume.
• Hands-on HubSpot experience required; admin-level expertise preferred.
• Strong digital advertising skills: LinkedIn Campaign Manager, Google Ads, and experience managing paid budgets.
• ABM experience: you have run targeted account campaigns with account selection, multi-touch sequencing, and sales coordination.
• Analytical by default: you track what works, cut what does not, and iterate based on data.
• Strong project management skills and the ability to execute against a complex campaign calendar across multiple initiatives.

Preferred Experience

• Marketing to enterprise buyers in retail, CPG, supply chain, or adjacent industries.
• Experience managing agency relationships and holding external partners accountable to performance.
• Familiarity with intent data tools such as 6sense, Bombora, or Demandbase.
• Experience in a PE-backed or high-growth SaaS environment.

Benefits

Compensation and Benefits: Base salary: $100,000 to $120,000, commensurate with experience. DemandTec offers a comprehensive benefits package including health, dental, and vision insurance, 401(k), paid time off, and professional development support.