Lead, Global Paid Media

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. We are the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises, and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. This position will be working onsite from Miami.

About the role

The Lead, Global Paid Media will focus on driving commercial business goals through paid media and execution across various mediums through a full-funnel strategy. Management of media channels includes but is not limited to TV, CTV, OLV, OOH, and print. Performance marketing strategies, audience management, testing, and staying abreast of emerging platforms are critical components to success. The Lead will work closely with internal and external teams to develop relevant strategies for North America and EMEA, particularly the UK market, and execute against tactical media initiatives with a constant eye on results and calibration to maximize performance, drive media results, identify, and spearhead testing across media platforms. They will communicate the media strategy, results, and testing plans with senior stakeholders and work closely with the ecommerce, BI, and creative teams on campaign initiatives, concepts, and asset creation to drive optimal campaign performance.

Responsibilities

• Own and deliver end-to-end media from planning, channel activation, media optimization, reporting, and performance analysis for always-on digital campaigns in orchestration.
• Ensure timely and accurate execution of day-to-day paid media campaigns across digital and offline channels including Display and video (programmatic and direct), TV, CTV, OOH, and print.
• Lead the implementation of North America & UK media plans in collaboration with the media agency and internal stakeholders such as brand and creative teams.
• Responsible for briefing content requirements to our brand team, ensuring delivery of engaging content tailored to individual digital platforms.
• Testing creative performance across media channels to ensure creative excellence.
• Manage in-platform optimizations, pacing, and performance adjustments to ensure campaigns deliver against KPIs.
• Own campaign setup, trafficking, QA, and ongoing monitoring across channels.
• Analyze campaign performance and provide regular reporting and actionable insights.
• Support testing plans including creative, audience, and channel tests, and track results.
• Work closely with CRM, Ecommerce, Brand, and Revenue teams to align campaign execution with business priorities.
• Manage agency deliverables, ensuring projects are executed accurately and on time.
• Ensure accurate tagging, tracking, and data integrity across campaigns.
• Support budget tracking, invoice management, and PO processes, ensuring accuracy and timeliness.
• Maintain up-to-date knowledge of media platforms, tools, and emerging trends.
• Analytical and results-focused with a self-motivated “can-do” attitude.
• Strong interpersonal skills and confidence in dealing with all levels across the organization.

Qualifications

• Minimum of 7 years of paid media experience, with hands-on experience across paid media channels and platforms, ideally for international/EMEA regions.
• Proven large-scale, full-funnel media management track record with demonstrated results.
• Proficient in Microsoft apps, namely Excel (create charts and pivot tables, run and create functions) and PowerPoint (designing slides, implementing design features, using custom templates).
• Highly organized with demonstrated ability to manage continual change, be flexible, and deliver quality work under tight deadlines.
• Excellent analytical and problem-solving skills.
• Experience working with a media agency or in-house marketing team.
• Experience in working with DSPs, third-party ad networks, social networks, Google AdWords/GDN.
• Experience in Adobe Analytics. Additional knowledge or experience with DV360, Nielsen, Google Analytics, Tableau are a plus.
• Experience supporting consumer brands, especially travel, hospitality, or luxury brands is a plus.
• International experience is a plus.
• Bachelor's degree required, preferably in Marketing, Advertising, or Business Administration.

No immigration sponsorship is offered.