Paid Media Lead

Who You Are

• A strategic thinker who transforms insights into actionable paid media campaigns
• Adept at analyzing audience behavior and turning data into growth opportunities
• Experienced across multiple social platforms, from Meta to emerging channels, with the ability to master each tool beyond basic execution
• Skilled at combining creative intuition with analytical rigor to optimize performance
• Comfortable navigating fast-paced, evolving environments where experimentation drives results
• Driven by measurable impact and capable of managing significant ad budgets with accountability

What You’ll Do

• Design and execute end-to-end paid media strategies that drive customer acquisition and brand growth
• Segment audiences in depth, uncovering key behaviors, motivations, and engagement patterns to guide targeting
• Develop structured testing frameworks to validate campaigns, creative concepts, and channel approaches
• Scale high-performing campaigns by expanding audiences, refining messaging, and replicating winning tactics
• Continuously enhance campaign efficiency through creative iteration, bid management, and audience optimization
• Monitor competitor activity to identify opportunities for differentiation and audience capture
• Lead paid media efforts across Meta, TikTok, YouTube, X, and Reddit, tailoring strategies to platform-specific strengths
• Collaborate with creative teams to brief, assess, and evolve content for maximum performance

What Success Looks Like

• Audience segments are clearly defined and validated, consistently delivering strong ROI
• Paid campaigns are scaled effectively while maintaining efficiency and measurable impact
• Growth in reach, engagement, and conversions across all key channels is achieved and tracked
• Creative assets are performing optimally and refined based on testing insights
• Competitor opportunities are identified and leveraged to expand audience share
• Paid media strategy is established as a repeatable, high-impact engine for business growth

Salary Range

$150,000 – 200,000 annually, based on experience

Location

New York, NY – Hybrid