Paid Media Lead

Harley-Davidson Motor Company, founded in 1903, continues to define motorcycle culture from its headquarters in Milwaukee, Wisconsin. The Corporate Campus features a 4.8-acre public park open to all.

About the role

The Paid Media Lead shapes and executes Harley-Davidson's North America media strategy across brand, lead generation, retail, and customer acquisition initiatives. This role drives media effectiveness, agency performance, testing and innovation, and business growth. The ideal candidate combines strategic thinking with operational excellence, leading agencies and influencing stakeholders to translate business objectives into measurable media outcomes.

Responsibilities

• Lead the development and execution of integrated, full-funnel media strategies supporting North America brand, customer acquisition, retail, and lead generation objectives.
• Translate business and marketing priorities into data-driven media plans that drive measurable growth and align with customer journey goals.
• Own media performance across key business metrics, providing strategic insights, forecasting, and optimization recommendations to maximize results.
• Partner cross-functionally with Marketing, Digital, Insights, Operations, Finance, and agency teams to align media investments with business objectives.
• Lead media agency relationships, providing strategic direction, managing performance, and ensuring best-in-class execution and innovation.
• Drive testing, measurement, and continuous improvement initiatives across channels, audiences, creative, and media tactics to enhance effectiveness and efficiency.
• Identify emerging media trends, technologies, and opportunities, translating insights into actionable strategies that advance marketing and business performance.
• Communicate media strategies, performance results, and recommendations to senior leadership through clear, data-driven storytelling.

Requirements

• High School Diploma or Equivalent (Bachelor's Degree preferred).
• 8+ years of experience in media planning, performance marketing, or integrated marketing.
• Proven success developing and optimizing full-funnel media strategies across multiple channels and large-scale budgets.
• Experience leading media agencies and managing external partner relationships.
• Strong understanding of media measurement, performance analytics, and marketing technology platforms (e.g., Salesforce Marketing Cloud, Adobe Analytics, CM360, Meta).
• Excellent analytical, problem-solving, and data-driven decision-making skills.
• Strong communication and stakeholder management capabilities, with experience influencing cross-functional teams in a matrixed environment.
• Demonstrated ability to independently lead complex initiatives from strategy through execution and deliver measurable business results.

Preferred Qualifications

• Automotive, powersports, or lifestyle brand experience.
• Familiarity with attribution, audience strategy, and customer data platforms.

Benefits

• Annual bonus programs.
• Health insurance benefits.
• 401k program.
• Onsite fitness centers and employee stores.
• Employee discounts on products and accessories.

Pay

The pay range for this role is $104,100 - $155,900 (national average). Actual pay may vary based on geographic location and level of experience.

Schedule

Full-time, onsite in Juneau. Travel required: 0 - 10%.

Applicants must be currently authorized to work in the United States. This position is eligible for domestic relocation assistance (within the U.S.).