Lead Generation Specialist

Summary

The Lead Generation Specialist researches, identifies, organizes, tracks and reports leads as they move through the sales cycle. This expert captures new prospects through a variety of focused and campaign-driven methods, qualifies them and manages and inputs them into CRM and other automation tools to generate hot leads.

Primary Job Functions

• Prospect sales leads through relevant channels such as but not limited to cold prospecting, database marketing, ABM and the use of industry tools such as Construct Connect, Dodge Report etc.
• Qualify incoming leads to determine placement in the marketing funnel.
• Aid in the development of content for inbound lead channels.
• Work cross-functionally with the marketing group to develop targeted Lead Gen campaigns to support sales efforts.
• Manage leads in the pipeline to the point of channel handoff.
• Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition.
• Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events.

Secondary Job Functions

• Support other targeted lead generation events such as national trade shows and regional “road show” events.
• Provide support as needed to Partner Marketing roles as it relates to Program Distributor and OEM marketing efforts.

Overall Qualifications – Skills and Experience

• Bachelor’s Degree. Marketing or Communications preferred.
• 3+ years’ experience in a customer-focused field.
• CRM experience preferably with Salesforce.
• Strong task management and planning capability.
• Exceptional writing and editing skills, with an eye for detail.
• Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders.
• Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines.
• Ability to build positive working relationships at all levels of the organization.

Desired Skillset

• Communication
• Customer Prospecting
• Content Presentation Skills
• Organizational Skills
• Analytical Skills
• Marketing Campaign Skills
• Knowledge of SEO/SEM

Overall Qualifications – Education and Experience

• Bachelor’s Degree. Marketing or Communications preferred.
• 3+ years’ experience in a customer-focused field.

Pay and Benefits

• Pay Range: $75,000 - $80,000 annually
• Bonus Eligible: This position is eligible to earn a discretionary bonus based on performance metrics and other criteria outlined in our applicable bonus plan.
• Benefits: Includes a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company-paid short-term disability and long-term disability; company-paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including 11 paid holidays per calendar year, paid vacation days beginning at 80 hours annually, 24 paid sick leave hours annually or as provided under state and local paid sick leave laws; tuition assistance; business travel services; employee discounts; and an employee assistance program that includes company-paid counseling sessions and legal services.