Lead Generation Specialist

Overview

Our client, Incite Tax, is seeking a driven Lead Generation Specialist with a strong focus on lead generation, campaign execution, and digital outreach. This role owns the lead generation engine — managing webinar events, podcast outreach pipelines, and high-volume outreach campaigns that directly fuel client acquisition.

About Incite Tax

At Incite Tax, they’re not afraid to say it, the IRS sucks! They take too much of people’s hard-earned money, and Incite Tax is here to help stop that. They work with small business owners to understand their numbers, make smarter decisions, and keep more of what they earn. Incite Tax built their company on one simple belief: you shouldn’t have to choose between a successful career and a real life. With flexible schedules, honest communication, and a culture that supports work-life balance, you can grow your career while still having time for family, hobbies, and sanity.

Responsibilities

• Lead Generation: Own and execute the core lead generation campaigns, including webinar events, podcast outreach, and daily outreach touchpoints.
• Webinar Management: Plan, promote, and execute webinar events end-to-end — landing pages, registration, follow-up sequences, and attendance tracking.
• Podcast Outreach: Manage the podcast pitch pipeline. Research opportunities, send pitches, coordinate bookings, and track progress.
• Content & Graphics: Create graphics and visual assets to support lead generation campaigns, webinar promotions, and marketing collateral across all brands.
• Campaign Support: Assist with website and landing page creation, optimization, and various campaign objectives.
• Tracking & Reporting: Track and report lead volume from every owned channel weekly; maintain the lead generation calendar to keep campaigns coordinated and sequenced.
• Process Improvement: Proactively identify new lead generation channels, test new approaches, and look for opportunities to improve efficiency and accuracy.

Qualifications

• 1–2 years of experience in marketing, lead generation, or a related field.
• Experience running or supporting webinars, events, or live campaigns.
• Comfortable managing high-volume outreach and tracking results.
• Strong written communication skills — able to write pitches, copy, and follow-up sequences.
• Able to create basic graphics and visual assets using Canva or similar tools.
• Highly organized with strong attention to detail.
• Proactive and self-directed — you identify what needs to be done and do it.
• Familiar with G Suite and basic marketing or CRM tools.
• A team player who appreciates a lighthearted culture (dad jokes welcome).

Benefits

• Comprehensive health insurance.
• 401K with employer match.
• Paid Time Off (PTO).
• 14 paid holidays (including Christmas Eve through New Year’s Day).
• Opportunities for professional development and career growth.
• Casual dress code (jeans and t-shirts encouraged).
• Supportive culture that values work-life balance and employee well-being.