Lead Generation Specialist

About the role

GG Media Inc. is hiring a Lead Generation Specialist for work across its marketing, communications, public relations, content, client service, and campaign reporting. You will research, identify, qualify, and organize prospective customers while keeping outreach and CRM records accurate while working with the teams responsible for this area. The role is full time, 100% remote, and open to candidates throughout the United States.

Responsibilities

• Research prospective customers using approved sources and document relevant company, contact, and qualification information.
• Build and maintain clean prospect lists, account records, contact details, segmentation, and lead-source information.
• Apply approved qualification criteria and route appropriate leads to the responsible sales or account team across marketing and communications work.
• Support approved email, phone, event, or campaign follow-up and record responses, next steps, and opt-out status accurately.
• Keep CRM stages, ownership, activity history, and follow-up dates current and remove duplicate or invalid records.
• Track lead volume, response, qualification, and handoff metrics and prepare recurring activity summaries.

Requirements

• Strong online research, organization, written communication, and data-entry skills.
• Comfort using CRM systems, spreadsheets, email, prospecting tools, and shared databases.
• Ability to follow qualification criteria consistently and maintain accurate lead records.
• Professional communication and careful handling of contact and account information.
• Attention to detail when managing high-volume prospect lists and follow-up tasks.
• A pre-employment background check is required.

Pay

$67,000 - $75,000 per year

Schedule

• Full time
• 100% remote (United States)