Lead Generation Specialist

About the Role

We are seeking a self‑motivated person to join our team as a Lead Generation Specialist. The person selected will work closely with agents, managers, funeral homes, and the Funeral Directors Life Marketing team to create and expedite a marketing plan. The Lead Generation Specialist is also responsible for making creative suggestions to help our funeral home clients gain quality leads and achieve good financial results.

Responsibilities

• Communicate and reinforce the mission and vision of DIG and its subsidiaries.
• Exemplify DIG core values of love, growth, and community.
• Coordinate and expedite direct mail and Facebook boost campaigns from initiation to completion.
• Serve as the primary point of contact for assigned campaigns, ensuring timely communication among agents, managers, funeral homes, and vendors.
• Collaborate with copywriters and graphic designers to ensure campaign materials meet client specifications and deadlines.
• Consult with vendors regarding pricing, list rentals, production schedules, and discrepancies.
• Track multiple campaigns simultaneously and maintain accurate project documentation.
• Monitor campaign timelines and follow up with stakeholders to ensure deliverables remain on schedule.
• Provide responsive customer service to internal teams and funeral home clients.

Qualifications

• Minimum of 1–2 years of experience in marketing coordination, project support, or an administrative role preferred.
• Experience working with direct mail campaigns or social media advertising preferred.
• Clear and professional verbal and written communication skills.
• Strong customer service orientation.
• High attention to detail and accuracy.
• Effective problem‑resolution skills.
• Ability to manage multiple projects within tight deadlines.
• Strong organizational and time‑management skills.
• Dependability and accountability in completing assigned tasks.
• Proficiency in Microsoft Office applications.

About Funeral Directors Life

Funeral Directors Life, a subsidiary of Directors Investment Group (DIG), is a full‑service preneed insurance company that helps funeral directors grow their businesses and serve more families. The company offers award‑winning workplace recognition, including Fortune’s “Best Small & Medium Workplaces,” “Best Workplaces in Finance & Insurance,” “Best Workplaces for Millennials,” and “Best Workplaces in Texas,” as well as Texas Monthly’s top 100 “Best Companies to Work for in Texas.” Based in Abilene, TX, DIG’s culture is founded on Christian principles of leadership through service, integrity, honesty, and respect, with a mission to be the best, most‑respected provider of service to the funeral industry.

Benefits

• Employer‑paid health coverage.
• 401(k) matching.
• Life insurance.
• On‑site clinic.
• 24‑hour fitness center.
• Free fresh fruit and beverages.
• Corporate university and book studies.
• Personal growth opportunities for mind, body, and soul.