Lead Generation Representative

Primary Duties and Responsibilities

• Identifies and properly qualifies business opportunities and qualified leads to consistently achieve or exceed calls/day expectations via dialing software for assigned territories/areas.
• Coordinates sales appointments for sales professionals.
• Acts as point of contact for inquiries for assigned accounts and responds accurately in a professional and timely manner. Escalates inquiries/issues as appropriate.
• Presents programs and business solutions to prospective identified decision makers that meet their needs and align with their goals.
• Addresses and overcomes concerns or objections in a professional manner. Emphasize product/service features and benefits, quote prices, commissions and discuss execution and collection process, prepare sales agreements.
• Collaborate and communicate with Sales Support Specialists and local territories to optimize the schedule and profitability.
• Acquires, applies and demonstrates industry and technology knowledge to build credibility and trust with potential customers. Appropriately communicate brand identity, value and corporate commitment to excellence.
• Be a subject matter expert (SME) and power user for customer relationship manager (CRM) system.
• Partners with Manager, Inside Sales to identify new sales growth opportunities (e.g., regional and national accounts) and determines corresponding strategic approach.
• Assist Area Sales Manager on growth and execution strategies.
• Safe guards all customer, employee and company proprietary and personal information ensuring customer and employee data is kept confidential at all times.

Additional Duties and Responsibilities

• Make outbound follow-up calls to communicate utilizing email and product demonstrations.
• Performs other projects or miscellaneous duties as requested or assigned.

Qualifications

Education: High School Diploma or GED. Post-secondary education strongly preferred.

Experience: 1–2 years in sales and/or customer account service/support or sales prospecting/sales cycle management.

Skills and Abilities

• Strong computer skills (e.g., navigation, data entry), including Microsoft Outlook and basic Excel.
• Salesforce experience preferred.
• Strong interpersonal and collaboration skills.
• Strong communication skills (written, verbal, listening and presentation).
• Excellent customer service skills.
• Good organizational skills. Detail oriented in the execution and follow-up of work.
• Critical thinking and problem-solving skills.
• Ability to balance and execute against multiple projects/priorities simultaneously.