Lead Generation Outreach Specialist

About the role

The Virginia Economic Development Partnership (VEDP) seeks a Lead Generation Outreach Specialist for the Outreach Team in the Marketing & Communications Division. The role focuses on implementing lead generation strategies to meet performance metrics, aligning with industry lines to build sector-specific competencies and generate qualified meetings for business development prospects.

Responsibilities

• Execute outreach campaigns targeting business development prospects to generate qualified meetings aligned with VEDP’s sector priorities
• Support VEDP’s mission and build awareness of Virginia as a desirable business location by providing accurate information about Virginia business assets and VEDP’s services
• Employ appointment setting and qualification techniques to set up high-quality appointments for Lead Generation Business Managers
• Utilize digital applications, telemarketing, and email techniques to conduct outreach campaigns
• Support direct marketing program with data verification and accurately updating all company and client data
• Maintain accurate records and documentation for all call campaigns
• Maintain consistent outreach activity levels, performance standards, and appointment quality that support pipeline and performance goals

Skills

• Experience using lead generation marketing applications such as Salesforce, LinkedIn Sales Navigator, HubSpot, ZoomInfo, CB Insights, and Alpha Sense is preferred
• Highly detail oriented and ability to multi‑task
• Excellent communication and customer service skills
• Ability to work, lead, and generate results and outcomes in time‑sensitive situations
• Ability to work constructively and effectively in a team environment by making positive contributions to the team’s operations, functions, and working relationships
• Demonstrated problem solving capabilities in a business environment
• Proficiency in Microsoft Office

Qualifications

• At least 1 year of experience in a business setting
• Experience working in an economic development environment is a plus
• A valid driver’s license is required

Pay

Salary range: $55,000‑$65,000

Schedule

Hybrid position based in VEDP’s office in Richmond, Virginia