Lead Generation Coordinator

About us

BoxHouse builds factory-built, foldable, steel-framed homes in Utah. ReadyPod takes those homes and keeps a fleet of them staged and stockpiled across the country, ready to lease the moment someone needs housing on the ground. Workforce housing developers. Disaster relief agencies. Hospitality operators putting heads in beds where there aren't enough rooms. Homes, Standing By. That's the promise. Our job in marketing is to make sure the right people know the fleet exists before they need it.

The role

We're hiring a Lead Generation Coordinator to build and run the demand engine for the ReadyPod leasing fleet. You'll take brand and positioning direction and turn it into pipeline: outbound sequences, inbound capture, nurture, scoring, and the reporting that tells us what's actually working. This role sits between marketing and sales and has to work for both. You'll be in sales' world constantly — riding along on the deal cycle, sitting in on pipeline reviews, hearing which leads went nowhere and why, then fixing the targeting and scoring so the next batch is better. You will work directly with the marketing team to craft strategic campaign materials that work with the broader marketing plan while increasing conversion rates and generating qualified leads.

What you'll do

• Own lead generation targets for the ReadyPod leasing fleet and the pipeline that feeds them
• Build the outbound and inbound plan and direct it across sales and marketing teams — sequencing, territory and account targeting, inbound capture
• Keep every campaign inside BoxHouse and ReadyPod brand standards and messaging
• Run multi-channel campaigns (email, paid, web, social, events, direct outreach) from concept through reporting
• Build and maintain email workflows, nurture tracks, and lead scoring models that route real opportunities to sales fast
• Use Salesforce as the system of record: campaign architecture, lead and opportunity flow, data hygiene, dashboards, attribution
• Manage the marketing automation stack and its integrations with Salesforce
• Work shoulder to shoulder with sales: joint pipeline reviews, agreed lead definitions and SLAs, clean handoff, and honest feedback loops on lead quality in both directions
• Equip reps with the sequences, templates, and collateral that actually get replies, and update them based on what's closing
• Report on pipeline contribution, cost per lead, conversion by stage and source, and campaign ROI, with recommendations attached to the numbers
• Test constantly. Kill what doesn't work